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Practical recommendations for digital switch-over

Practical recommendations for digital switch-over. EACO 15 th April 2013. Key s uccess factors for DSO. Attractive Consumer Offer. Offer new or enhanced services. Policy and Licensing frameworks.

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Practical recommendations for digital switch-over

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  1. Practical recommendations for digital switch-over EACO 15th April 2013

  2. Key success factors for DSO Attractive Consumer Offer • Offer new or enhanced services Policy and Licensing frameworks • New and clear frameworks need to be implemented fordigital broadcasting (following public consultation) Support from TV industry • Needs clear incentives to participate • Industry bodies formed for DSO coordination Low Cost and Availability of STBs • Create an effective framework that allows the market to work • Conformance and certification process fully supported by industry or appropriate legislation Government Funding • Need a credible subsidy/help scheme and realistic cost allocation plan • Active involvement of government Marketing & Communications • Implement an effective public education strategy • Creating awareness of the value of Digital TV is crucial • Create awareness of the digital switch-over timeline High Service Levels • Requires a high quality technical implementation • Consumers must perceive Digital service as better Credible Plan for ASO • ASO date must be set and communicated well in advance • Roll-out and coverage levels must be achievable • Good use of alternate platforms can ease the burden in some places

  3. Key risks for DSO Loss of quality and control Wasted investments and resources • Implementation of legacy technology • System rapidly becomes outdated • Fragmented set top box market • Potentially reduces addressable market for new services • Reduced population coverage • Digital divide • Inadequate legal/policy framework • Ineffective transition to DTT • Over specification • Expensive receiver equipment and slow adoption • Over complex certification and conformance • Inhibits development of DTT ecosystem • Lengthy simulcasting • Raises industry costs and slows adoption process • Poor subsidy policy/programme • Raises costs or dissatisfaction Key challenge is to find a balance between an attractive, future-proof platform while keeping cost and complexity under control

  4. DSO Key Action List Framework 1. Develop DSO policy & Legal framework 2. Establish plan for ASO Government 3. Develop funding policy 3. Develop funding policy 4. Establish principles for Help Scheme 1. Decide on Technology & Standards Regulator(s) 2. Implement licensing framework (R) 3. Manage radio spectrum and coordination matters 1. Develop Consumer Proposition 2. Establish DTT branding & Conformance regime (I) 3. Develop Communications plan Industry 4. Plan & Deploy DTT network 5. Establish receiver specifications & costs

  5. Market structure & licensing Content Creation Network Transmission Reception/ Presentation Multiplexing Distribution Aggregation Device manufacturer Network operator Site owner MUX owner/ operator Broadcaster/ TV service provider Content creator Market structure must be clear before the DSO starts

  6. Regulatory – Spectrum Management • Key activities to align • Clearance of spectrum • Development of the plan for digital TV broadcasting • Creation of a spectrum plan for switching from analogue to digital and for testing, commissioning, etc. • Dealing with approvals and other local requirements • The international / cross border perspective is critical • Coordination of plans and frequency assignments is essential • Must consider that countries may clear spectrum at different times and plan for this • It is also important also to consider technical decisions • SFN vs MFN • Technical standards for DTT • HD vs SD services • Regional/local services A major spectrum management project

  7. Timing of subsidy Cost impact for subsidy delay Cost of starting subsidies 2013 Cost of starting subsidies 2015 Cost difference from delaying subsidy Subsidise STBs Subsidise STBs 2013 2015 20xx(Analogue Switch off) Receiver prices will fall and higher income users buy own unsubsidised receivers as they adopt digital television.

  8. Industry – Drivers of receiver price Scale of Adoption • More receivers adopted quickly, the better the economies of scale and prices • Retail distributors will charge a margin over receiver wholesale prices • Storage and distribution of receivers incurs costs Retail Margin/ Distribution Costs Technology Evolution • Technology evolution has driven down prices of specific elements of receivers, such as memory Receiver Configuration • Receiver prices will vary depending on the middleware solution and configuration chosen for conditional access Negotiation with Suppliers • Negotiations with vendors can be lengthy and prices will vary depending volume committed and contract terms, such as liability for upgrades Receiver prices will be affected by the configuration chosen as well as timing of deployment, negotiation with suppliers, and distribution costs

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