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E-Everything Putting It All Together. 2011 Charleston Conference. Organizers. Leah Hinds – Charleston Information Group Jackie LaPlaca – CredoReference Laura Warren - CredoReference. Program. Patron-driven a cquisition of electronic r esources: The obvious n ext s tep

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E-Everything Putting It All Together

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E everything putting it all together

E-EverythingPutting It All Together

2011 Charleston Conference



  • Leah Hinds – Charleston Information Group

  • Jackie LaPlaca – CredoReference

  • Laura Warren - CredoReference



  • Patron-driven acquisition of electronic resources: The obvious next step

  • Moving forward with electronic content procurement

  • Ebooks: Access, technology & licensing

  • Time to embrace video in the academy

  • The eBook user experience

  • Econtent integration: If you’re not open, your’re not integrating

Peter mccracken

Peter McCracken

  • Co-founder, Serials Solutions and ShipIndex.org

  • ALCTS Ulrich’s Serials Librarianship award

Emilie delquie

Emilie Delquie

  • Vice President, Publishers Communication Group

Cory tucker

Cory Tucker

  • Head of Collection Management, University of Nevada, Las Vegas

Lisa carlucci thomas

Lisa Carlucci Thomas

  • Director, Think Design Do

  • 2009 ALA Emerging Leader and 2010 LJ Mover and Shaker

Stephen rhind tutt

Stephen Rhind-Tutt

  • President, Alexander Street Press

Michael gorrell

Michael Gorrell

  • Executive Vice President and Chief Information Officer, EBSCO Publishing

Mark johnson

Mark Johnson

  • Director, Public Relations, HighWire Press

Pre conference organizer

Pre-conference Organizer

  • Audrey Powers, Research Librarian for College of The Arts, University of South Florida

Patron driven acquisition of electronic resources the obvious next step


Peter McCracken

Co-Founder & Director of Content

and Business Development,


Charleston Pre-Conference, 2 November 2011

Librarians love pda dda pia

Librarians love PDA, DDA, PIA

Let s expand demand driven acq

Let’s expand demand-driven acq…

…to where it makes the most sense of all.

Large amounts of discrete data

Already online

Low cost per item

The concept in brief

The concept, in brief

Offer “per use” purchasing of selected content through discovery layers

Library chooses which databases are pay-per-use

Discovery layer vendor manages micro-payments

Patron sees no difference in databases

Dda in discovery layers dddla

DDA in discovery layers – DDDLA?

ad tracking software

$ 0.00

$ 0.25

$ 0.00

$ 0.00

$ 1.00

$ 0.00

$ 0.00




$1.25 + 4%

Discovery Layer Accounting Server

Full text view data dollar transfer

Full-text view data, dollar transfer

ad tracking software





Discovery Layer Accounting Server

$3.25 + 4%

How the future will work

How the future will work

Unlimited access to select databases

Library chooses certain databases; offers buffet access to patrons

Other databases are not available at all

Select access to unlimited databases

Some databases have unlimited access, as before

Other databases are pay-per-use, through discovery layer interfaces



Financial management issues

Financial management issues

  • When library pays 120% of list price to a pay-per-use database, it pays no more year

    • Shows value of direct purchase

  • Library maintains account at discovery layer; when it’s empty, no more PPU resources are displayed

  • Librarian can control which databases are PPU based on cost, if they choose

    • “Don’t show $8 PPU / $30 PPC results”

Benefits to libraries

Benefits: To libraries

  • More efficient purchasing

    • Among low-use databases, buy what you use

    • For high-use databases, nothing changes

  • Greater breadth of subject offerings

  • Improved services to patrons

  • Better, more meaningful usage statistics

  • Easy to try new databases with low risk

Benefits to content providers

Benefits: To content providers

  • Broader opportunities for niche databases

  • Increased revenue

    • Less revenue per institution, but now from many more; some new subscriptions

  • Sales go from “buy it now” to “just try it”

  • Revenue will more accurately reflect usage

Benefits to discovery layers

Benefits: To discovery layers

  • Discovery layer role in library is enhanced further

    • Becomes sole access point to many databases

  • Increased revenue through service plans

  • Further opportunities available through usage data delivery & mining

Benefits to patrons

Benefits: To patrons

  • More content

  • Patron at a small institution could see exact same results as patron at a large institution

    • At small institution, most data is pay-per-use; at large institution, most data is from a direct subscription – but patron doesn’t know and doesn’t care

  • Emphasizes importance and value of libraries and librarians



  • Objections to pay as you go

    • This is just reference ILL, writ large and immediate

  • Possible end-of-month problems if most money in account is spent

    • Need to closely manage budgets



It just makes sense.

It improves and enhances the services that discovery layers provide to libraries, and that librarians provide to patrons

It’s relatively easy to do.

Personally, I want it tomorrow.

Thank you

Thank you.

Peter McCracken


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