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“What happens when informed citizenship, civic engagement and public service are the primary objectives?” Pete Clifton Editor, BBC News Interactive PowerPoint PPT Presentation

“What happens when informed citizenship, civic engagement and public service are the primary objectives?” Pete Clifton Editor, BBC News Interactive bbcnews.com. Election 2005!. Election 2005 - objectives. Be the best for news, results, analysis. Election 2005 - objectives.

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“What happens when informed citizenship, civic engagement and public service are the primary objectives?” Pete Clifton Editor, BBC News Interactive

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Pete clifton

“What happens when informed citizenship, civic engagement and public service are the primary objectives?”

Pete Clifton

Editor, BBC News Interactive

bbcnews.com


Election 2005

Election 2005!


Election 2005 objectives

Election 2005 - objectives

  • Be the best for news, results, analysis


Election 2005 objectives1

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process


Election 2005 objectives2

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision


Election 2005 objectives3

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision

  • Get readers involved


Election 2005 objectives4

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision

  • Get readers involved

  • Get the BBC involved


Election 2005 objectives5

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision

  • Get readers involved

  • Get the BBC involved

  • Use the best interactive tools


Election 2005 objectives6

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision

  • Get readers involved

  • Get the BBC involved

  • Use the best interactive tools

  • Have some fun


Election 2005 objectives7

Election 2005 - objectives

  • Be the best for news, results, analysis

  • Explain the election process

  • Help people make a decision

  • Get readers involved

  • Get the BBC involved

  • Use the best interactive tools

  • Have some fun

  • Make use of audience research first…


Best for news

Best for news


Explain the election process

Explain the election process


Explain the election process1

Explain the election process


Help people make a decision

Help people make a decision


Get people involved

Get people involved


Get the bbc involved

Get the BBC involved


Get the bbc involved1

Get the BBC involved


Best interactive tools

Best interactive tools


Best interactive tools1

Best interactive tools


Best interactive tools2

Best interactive tools


Have some fun

Have some fun


Traffic to bbc co uk election2005

Traffic to bbc.co.uk/election2005

  • 69m page impressions over four weeks (21m in 2001)

May 6

  • 50m page impressions overall

  • 5m unique users

  • 2.5m accesses to interactive maps

  • 2.4m postcode results searches

  • 300,000 users of video


It worked because

It worked because…


It worked because1

It worked because…

  • Audience research first – we’re too close


It worked because2

It worked because…

  • Audience research first – we’re too close

  • Planned for nine months


It worked because3

It worked because…

  • Audience research first – we’re too close

  • Planned for nine months

  • Identified a series of mini-projects


It worked because4

It worked because…

  • Audience research first – we’re too close

  • Planned for nine months

  • Identified a series of mini-projects

  • Weekly planning and design meetings


It worked because5

It worked because…

  • Audience research first – we’re too close

  • Planned for nine months

  • Identified a series of mini-projects

  • Weekly planning and design meetings

  • Sold to rest of BBC – ignored dinosaurs


It worked because6

It worked because…

  • Audience research first – we’re too close

  • Planned for nine months

  • Identified a series of mini-projects

  • Weekly planning and design meetings

  • Sold to rest of BBC – ignored dinosaurs

  • Used a big, united team


Long term benefits

Long term benefits…


Long term benefits1

Long term benefits…

  • More audience panels as part of coverage


Long term benefits2

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News


Long term benefits3

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News

  • More content sharing across BBC News


Long term benefits4

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News

  • More content sharing across BBC News

  • Better cross-promotion from BBC News


Long term benefits5

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News

  • More content sharing across BBC News

  • Better cross-promotion from BBC News

  • Interactive tools we can re-use


Long term benefits6

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News

  • More content sharing across BBC News

  • Better cross-promotion from BBC News

  • Interactive tools we can re-use

  • Clearer idea on blogs, readers’ content


Long term benefits7

Long term benefits…

  • More audience panels as part of coverage

  • Closer planning with rest of BBC News

  • More content sharing across BBC News

  • Better cross-promotion from BBC News

  • Interactive tools we can re-use

  • Clearer idea on blogs, readers’ content

  • We’ll remember the audience needs


Over to you

Over to you!

Pete CliftonEditor, BBC News Interactivebbcnews.combbc.co.uk/newsbbc.co.uk/election2005pete.cl[email protected]


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