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The Cultural Dimensions of Globalization

WorldView Global Education Leaders’ Program. The Cultural Dimensions of Globalization. Tim Flood, Ph.D. Associate Professor of Management [Global] & Corporate Communication UNC Kenan-Flagler Business School Tim_Flood@unc.edu . 20-June-2011. What are We Talking About Today?

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The Cultural Dimensions of Globalization

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  1. WorldView Global Education Leaders’ Program The Cultural Dimensions of Globalization Tim Flood, Ph.D. Associate Professor of Management [Global] & Corporate Communication UNC Kenan-Flagler Business School Tim_Flood@unc.edu 20-June-2011

  2. What are We Talking About Today? • Variations by “culture” in thought, action and reaction • Why talk about these variations? • Because, as K-12 & community college administrators, you are • Gatekeepers • Mediators • Motivators • Standard-Setters • But really, really busy and without enough time for all the fights and fires So, Choices? Shortcuts? Awareness? Terminology?

  3. Studying Intercultural Communication: Key Images • Culture as an Iceberg: • The visible portion is but a fraction of the whole • The unseen portion offers • foundation • balance • additional substance • counterpoint • hazzard to the unaware • The waterline represents the shift between known and unknown • occurs at various points for various people • slides and waves and wanders for even the most culturally sensitive

  4. Studying Intercultural Communication: Key Images

  5. http://www.ted.com/talks/lang/eng/jill_bolte_taylor_s_powerful_stroke_of_insight.htmlhttp://www.ted.com/talks/lang/eng/jill_bolte_taylor_s_powerful_stroke_of_insight.html Check, on Your Own Time

  6. Studying Intercultural Communication: Key Images Choices we can tell we make Choices we often make without realizing Circumstances we accept without thinking

  7. The Foundation of All Models

  8. Everyday Dealings (Link) Situation-Specific (Link) And Another World View? The Foundation of All Models

  9. The Richard Lewis Model

  10. Lewis’ Activity Matrices • Bases truth on facts, data, science • Prefers plans, schedules, timeframes • Values credibility and individuality • Rarely interrupts • Rarely shows emotions in public situations Linear Active: bases actions on facts, standards, customs, norms. Logical. • Defers truth in favor of respect, saving face • Seems time as fluid and flexible • Values hierarchy and relationships • Rarely interrupts or speaks out • Prioritizes respectful responses in public Reactive: bases actions on the particulars of a specific time, incident, or collaborator. Situational. • Bases truth on immediate impact/outcome • Rarely keeps schedules or holds to plans • Values relationships and friendship • Interrupts frequently • Sees emotionality as essential Multi-Active: bases actions on no one model, often acts “from the heart” or without thinking. Spontaneous. The Richard Lewis Model

  11. Cultural Differences areReal, Pervasive,IndescribableInnate The Richard Lewis Model

  12. “Yeah, nice to meet you too.” “Nice to meet you.” “You are very kind.” “Hey gorgeous! My great pleasure is to meet you.”

  13. “Yes, two copies.” “Do you have your paperwork?” “Yes, thank you very much for your kind help.” “I don’t; do you have copies I could fill out here?”

  14. “Yes.” (If they do understand) “Do you understand what I’m saying?” “Yes.” (Even if they don’t ) “I’m sorry; what were you saying?”

  15. Great, thank you. “Our office is open 9:00 to 5:00.” See you at 8:45 but no rush. I can’t get there until 6:30. Would you wait?

  16. See you at 11:00 “Shall we meet at 11:00?” Doesn’t say this out loud but thinks and does I’ll arrive at 10:00 and wait Agrees but then actually behaves like this: I’ll be glad to see you whenever I arrive

  17. Why not? “No, I can’t do that for you.” Thank you. Sure you can; what about these options?

  18. “Prove it.” Talking to someone who stole, misrepresented, failed to deliver on a promise “No, I would never do that.” [Whether accurate or inaccurate] “So what?”

  19. 5 Dimensions of Cultural Acclimation The Intercultural Development Inventory (IDI) -- http://www.idiinventory.com/ • Denial: the state in which one's own culture is experienced as the only real one. Other cultures are avoided by maintaining psychological and/or physical isolation from differences. • Defense (Polarization or Reversal): the state in which one's own culture (or an adopted culture) is experienced as the only good one. • Minimization: the state in which elements of one's own cultural world view are experienced as universal. Because these absolutes obscure deep cultural differences, other cultures may be trivialized or romanticized. • Acceptance: the state in one's own culture is experienced as just one of a number of equally complex worldviews. Acceptance does not mean agreement - cultural difference may be judged negatively - but the judgment is not ethnocentric. • Adaptation: the state in which the experience of another culture yields perception and behavior appropriate to that culture. One's repertoire of culture behavior is expanded to include a variety of viable options. Ethno-Centric Stages Ethno-Relative Stages The Mitch Hammer Model

  20. Okay, count. A whole mess of crap. The Mitch Hammer Model

  21. “Everything is simpler than you think and at the same time more complex than you imagine.” – Johann Wolfgang von Goethe

  22. Item: And How ‘We’ See ‘Them’ How Do We Know What We Know?

  23. Item: Consider How ‘They’ See ‘Us’ How the World Sees the U.S. Any accuracy?

  24. “History happens very slowly. . . until it happens all at once.” – ??

  25. Let’s Look at the “Arab Spring” • Current • Ongoing • Globally Impactful • Teachable • So far, a bit far from us • Demands • Jobs • Higher Wages • Lower Day-to-Day Expenses • Reinvigorated Subsidies on ‘Essentials’ (Food, Gas, Electricity)

  26. I know some smart people Morocco Turkey United Arab Emirates Egypt

  27. “As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.“ --Donald Rumsfeld

  28. The Meaning BehindThe Message Thanks, Rachel and Janelle!

  29. The Meaning BehindThe Message Thanks, Rachel and Janelle! Save water by flushing twice? Nonsense?

  30. The Meaning BehindThe Message Thanks, Rachel and Janelle! Save water by flushing twice? Nonsense. . . or not: by thesaurus

  31. The Meaning BehindThe Message Thanks, Dillon! Save water by flushing twice? Nonsense. . . or not: by translation “Please, it is not necessary to flush a second time to dispose of liquid waste.” 

  32. The Meaning BehindThe Message Thanks, Eren! Save water by flushing twice? Nonsense. . . or not: by native fluency “Please push the flush lever twice to stop unnecessary water use.” (You know some flush systems stop pumping additional water to the reservoir if you hit the flush button once more after flushing, so the statement actually makes sense if you know how they work.)

  33. Humor? Or Hate? Word Choice

  34. Humor? Or Hate? The Burj Al Arab Hotel & Resort (Dubai, UAE) Let’s Look @ the Arab Spring Word Choice

  35. Humor? Or Hate? Dominant Images

  36. How’s That? Dominant Images. But. . . ?

  37. Curse of the First World Important Ideas We’ve Overlooked: Economic Success vs. Linguistic Failure

  38. How’s That? Essential Realities We Might Misunderstand. Alternatives?

  39. Apologies in advance for these potentially-offensive next several slides

  40. Humor? Or Hate?

  41. Humor? Or Hate?

  42. How they see us: Women as objects How we see them: Women as subjects

  43. How they see us: Women as objects How we see them: Women as subjects Or Are Both Expressions of Women’s Beauty?

  44. Back to the Arab Spring

  45. These are economic issues Did you blame post-Katrina folks for their crimes?

  46. Egypt --> Rome <-->

  47. “ The US needs to create a protective framework for local people to make their own choices. . . and then the US needs to let the locals make their own choices.” What’s the answer? Dr. Ibtisam Al Ketbi, Sociology Professor and Emirati Woman (not pictured below) Empower people but keep your opinions to yourself? United Arab Emirates <-->

  48. What are We Talking About Today? • Variations by “culture” in thought, action and reaction • Why talk about these variations? • Because, as educators, we also ‘need to create a protective framework. . . for people to make their own choices’ 5 Dimensions of Cultural Acclimation The Intercultural Development Inventory (IDI) -- http://www.idiinventory.com/ If not us, then who?

  49. Germany France The UK ‘Efforts toward multiculturalism have failed.’

  50. I have a dream where [people] will not be judged by the color of their skin but by the content of their character. Bring me your poor, your weak, your huddled masses yearning to breathe free With malice toward none; with charity for all; let us strive to . . . bind up the nation's wounds. . . [to] achieve and cherish a just and lasting peace, among ourselves, and with all nations. I Want You.

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