1 / 14

Cultural Globalization

Cultural Globalization. Cultural Globalization: The “strong effects” model. Globalization is leading to the homogenization of world culture (everything/everywhere is becoming the same) Cultural Imperialism and “ McDonaldization ” of global culture

srima
Download Presentation

Cultural Globalization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cultural Globalization

  2. Cultural Globalization: The “strong effects” model • Globalization is leading to the homogenization of world culture (everything/everywhere is becoming the same) • Cultural Imperialism and “McDonaldization” of global culture • Local and national cultures are destroyed or replaced by global consumer culture (led by the US)

  3. Cultural Imperialism • Local culture (food, music, language, architecture, clothing, etc.) is hurt or destroyed and replaced by global consumer culture (usually seen as US culture). • Move from Military power to economic power (through the TNC) • Economic Domination = Cultural Domination • Media Products + Western Goods + Western Consumption Habits • Media play a large role in this process.

  4. What form does “Americanization” take? • Export of American style • Through American culture industries (book, music, film, TV, fashion, ??) • Influence on culture, politics and economy • Promotion of America as “role model”(?)

  5. Problems with the Cultural Imperialism Thesis • Economic Determinism • Audience interpretation/power forgotten • Audience tastes forgotten (local or regional over global) • Development of Local & Regional Media • Cultures are always adapting & changing • Globalization has led to a “reverse flow” of media material • States/Governments still have a role to play

  6. Cultural Globalization The “strong audience” model • The “effects” of globalization are not the same everywhere, things are more complicated than the world becoming the same, and people all wanting and doing the same things. • Postmodern theorists have challenged the idea of homogenization and cultural imperialism, with some writing that global audiences do NOT interpret messages in the same way…they do not always see McDonald’s, Baywatch, Disneyland as positive things.

  7. Glocalization, Hybridization • Other theorists have suggested that globalization is more complex… • “Glocalization” (global production of the local, and localization of the global…Swedish version of Idol) • “Hybridization” (combining different cultural forms to create a hybrid form…like mixing African dance music with techno music).

  8. Asymmetrical Interdependence • Straubhaar (1991) criticized cultural imperialism as being too determinist and narrow. Studied global television “flows.” • Developed the concept of asymmetrical interdependence which proposed that rather than creating, “relations of dependency, media flows create relations that while quantitatively unbalanced may still spur the development of local media industries in other national contexts.” (http://meft2100.newsouthblogs.org/tag/asymetrical-interdependence)

  9. Straubhaar’s research showed that while there was an imbalance in the flow of programs between the US and Latin America (his area of research), there were clear flows within Latin America (regional powers). • In other words, it is not simply a question of the US dominating all imports and production, there are regional actors that can be more popular than US. • Do we have other examples of regional powers??

  10. Cultural Proximity • Straubhaar explained asymmetrical proximity, in part, through the concept of cultural proximity. • The idea with CP is that audiences, when given a choice, tend to prefer media products that are culturally proximate (close): language, symbols, traditions, geography, format, history, etc.

  11. August 21–23 Inglourious Basterds • August 14–16 Sommaren med Göran - En midsommarnattskomedi • August 7–9 Sommaren med Göran - En midsommarnattskomedi • July 31–August 2 Sommaren med Göran - En midsommarnattskomedi • July 24–26 Harry Potter and the Half Blood Prince • July 17–19 $3,237,136 Harry Potter and the Half Blood Prince • July 10–12 $2,291,715 Ice Age: Dawn of the Dinosaurs • July 3–5 $1,977,398 Ice Age: Dawn of the Dinosaurs • June 26–28 $1,278,123 Transformers: Revenge of the Fallen • June 19–21 $770,403 The Hangover • June 12–14 $1,943,373 The Hangover • June 5–7 $1,548,336 Terminator Salvation: The Future Begins • May 29–31 $844,482 Angels & Demons • May 22–24 $1,869,482 Angels & Demons • May 15–17 $1,598,295 Angels & Demons • May 8–10 $1,451,528 Star Trek • May 1–3 $1,629,137 X-Men Origins: Wolverine • April 24–26 $861,065 Mänsomhatarkvinnor • April 17–19 $1,249,592 Mänsomhatarkvinnor • April 10–12 $1,587,843 Mänsomhatarkvinnor • April 3–5 $2,207,329 Fast and Furious • March 27–29 $1,974,749 Mänsomhatarkvinnor • March 20–22 $2,146,079 Mänsomhatarkvinnor • March 13–15 $2,435,435 Mänsomhatarkvinnor • March 6–8 $2,651,369 Mänsomhatarkvinnor • February 27–March 1 $3,331,547 Mänsomhatarkvinnor

  12. 06:00 Gomorron Sverige09:30 Världen10:30 En svensk berättelse11:00 Election12:00 Rapport12:05 Landet runt13:05 Sportspegeln13:35 Rötägg15:00 Duellen16:00 Rapport16:10 Gomorron Sverige17:00 Drömsamhället 17:30 Krokodill 18:00 Små Einsteins18:25 Zoé Kézako18:40 Byggpatrullen19:00 Hopp, svett & tårar19:15 Planet Sketch (UK)19:30 Rapport20:00 Små och stora stenar 20:30 Petras bröllop21:00 Plus21:30 Musikministeriet22:00 Sleeper cell(US) 23:00 Rapport23:10 Kulturnyheterna23:20 Kvarteret Skatan23:50 Könens hemligheter(UK)00:40 Sändning från SVT24 SVT1: 2006-09-11

  13. 06:00 Skruvat och klart06:30 Thomas & vännerna(UK)06:40 Thomas & vännerna06:50 Prins Argai07:20 BeyBlade07:50 Batman08:20 tvins08:43 America's Funniest Home Videos09:10 Flax09:56 Jay Leno Show10:50 Airline USA11:20 McLeods döttrar12:15 MacGyver13:15 One Tree Hill14:10 Sjunde himlen15:05 The Tyra Banks Show16:00 Sabrina - tonårshäxan 16:30 America's Funniest Home Videos 17:00 Amazing Race 18:00 Vänner18:30 Joey19:00 Miljonärerna20:00 Outsiders20:59 CSI21:56 100 höjdare!!!22:56 Seinfeld23:25 Frasier23:55 CSI Miami00:50 Jay Leno Show01:50 Miljonärerna (re-run)02:45 Reno 911!03:10 Hulken04:00 Buffy och vampyrerna (uncut)04:44 Entertainment Now05:10 Frasier05:32 Dejta min morsa Kanal 5: 2006-09-11

  14. 07:00   Kahvaltı Haberleri 08:45   Taş Devri 09:30   Oryantal Show 10:00   Süper Sabah 13:00   Gün Ortası 13:30   Aşka Sürgün 15:15   Büyük Yalan / Tekrar 17:15   Bir İstanbul Masalı - Bölüm 46 19:00   atv Ana Haber 19:50   Spor Haberleri 20:00   Son Samuray / TV'de ilk kez 23:30   Santra 01:30   atv Ana Haber / Tekrar 02:30   Homedrom 02:40   Gurbetçiler 04:30   Gecenin İçinden 06:00   Bir İstanbul Masalı ATV (Turkey): 2006-09-11

More Related