Interpersonal Influence. BA 362 - Fall 2000. What are important issues concerning consumer word of mouth?. Combating product problems or rumors How not to - Perrier, Intel, Coke in Europe How to - Tylenol, some on-line firms after sabotage Firestone/Ford
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BA 362 - Fall 2000
What are important issues concerning consumer word of mouth?
What factors matter most for diffusion of innovations?
Hot New Research - how do consumers cope with technology? (David Glen Mick and Susan Fournier, “Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies,” Journal of Consumer Research, 1998, 25, 123-143)
What do we know about children as consumers?
How do the groups to which we belong/aspire influence our consumer decisions?
Hot New Research - do people really notice what we wear? (Thomas Gilovich, Victoria Husted Medvec, and Kenneth Savitsky, “The Spotlight Effect in Social Judgment: An Egocentric Bias in Estimates of the Salience of One’s Own Actions and Appearance,” Journal of Personality and Social Psychology, 2000, 78, 211-222)