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A Morphological Field Analysis of the Creative, Innovation and Execution Process: Giving Decision Support to a Confused Landscape?. Bruce Garvey and Dr Nasir Hussain. Email: hussain@strategyforesight.org.

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A Morphological Field Analysis of the Creative, Innovation and Execution Process:Giving Decision Support to a Confused Landscape?

Bruce Garvey and Dr Nasir Hussain

Email: hussain@strategyforesight.org

Innovation, Creativity & Leadership - Research and Practice, 11th June 2012, City University

what s the problem
What’s the Problem?

Innovation

  • Creativity
  • Innovation
  • Execution
  • How does this on-going problem open up new research vistas?

Creativity

Execution

Uncertainty

Risk

Qualitative

Hybrid

Quantitative

the landscape of decision support and problem structuring methods
The landscape of decision support and problem-structuring methods
  • Decision Support Modelling is application of scientific modelling methods for the study and management of complex systems
  • Involves the construction scenarios & futures projections to test strategies, policies, systems or organisational structures.
  • Problem Structuring Methods are a family of methods that apply modelling approaches to address ‘wicked problems’ faced by senior executives, strategists and planners of organisations.
  • They seek to alleviate or improve situations characterised by high uncertainty, conflict and complexity.
it s better to be approximately right than precisely wrong
It’s better to be approximately right than precisely wrong…..

“One of the greatest mistakes that can be made when dealing with a mess is to carve off part of the mess, treat it as a problem and then solve it as a puzzle -- ignoring its links with other aspects of the mess.”Michael Pidd, Tools for Thinking

analysing a confused landscape
Analysing a confused landscape...

How many combinations are there?

implications for further research
Implications for further research
  • Presented a two-stage research programme
  • Phase 1: Explore the variety of decision support methods within CIE domain
  • Phase 2: Research into creating an integrated model adaptable to practitioners from different CIE sectors
take home messages
Take home messages
  • Analysed the vast landscape of decision support models
  • Highlighted the organisational context within which to use the most optimal mix of decision support models
  • Demonstrated a live example of how General Morphological Analysis can operate as an inference model
  • Outlined a research programme that will have benefits for practitioners
  • Further material available at www.strategyforesight.org