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We Save Lives Telling Our Story South Atlantic Division New Staff Academy

We Save Lives Telling Our Story South Atlantic Division New Staff Academy. Consumer awareness remains high. But few recognize all we do. What is the one thing you most closely associate with the American Cancer Society?. The Society continues to enjoy a very high reputation.

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We Save Lives Telling Our Story South Atlantic Division New Staff Academy

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  1. We Save LivesTelling Our StorySouth Atlantic DivisionNew Staff Academy

  2. Consumer awareness remains high

  3. But few recognize all we do What is the one thing you most closely associate with the American Cancer Society?

  4. The Society continues to enjoy a very high reputation Organizational reputation on 1 to 10 scale

  5. The more people know about the Society, the higher they rate our reputation Reputation of ACS among those with varying degrees of knowledge of ACS

  6. We do a lot Making Strides Against Breast Cancer, CPS-3, Look Good Feel Better, Man to Man, Relay For Life, Patient Navigation, Telephone Navigation, Treatment Guidelines, Cancer.org, NCIC, Clinical Tools, Colorectal Screening, Breast Cancer Screening, Early Investigator Research, Nobel Prize Winners, Cancer Incidence, Cancer Mortality, Cervical Cancer program, Lifeline, ROCKS, Hope Lodge, Gas Vouchers, Disparities, Access to Care, Education, Cancer resource Network, Patient Service Centers, Lodging Coordination, Clinical Trial Matching, Wig Banks and Prosthesis, 4,000 Communities, Insurance Assistance Program, Financial Assistance, Referral Outreach, Patient Resource Center Coordination, Volunteers, Quitline, Guides and Information, Diversity, International, Survivors, Caregivers, Newly Diagnosed, In-treatment, Patient Resource Centers, Medicaid Qualifications, Collaborations, Medical Ambassador Program, CRM, Celebration on the Hill, State Pain Initiative, C-Tools, Journals, Cancer Information Database, National Partnership for Comprehensive Cancer Control, Black Hills Center for American Indian Health, Books and Publications, Cancer Legal Information, Cancer Survivorship Conference, Durable Medical Equipment, E-NCIC, Early Detection Guidelines, Health Reminder Assistant, Hospital Choice Tools, Promotores Pilot, Nutritional Guidelines for Reducing Cancer Risk, Ethnic Media, Community Access to Resources Grants, State Comprehensive Cancer Coalitions, Tender Loving Care, Cancer Survivors Network, Road to Recovery, Cancer Survivors Network Newsletter, African American Cancer Survivors Study, Caregivers Quality of Life Studies for Hispanic and Asian Populations, Study of Cancer Survivors I & II, SPARCCS, 2bMe, Daffodil Days, I Can Cope, End of Life, Hospital Fairs, Prostate Cancer Education, NBCCEDP, Circle of Life Plus, Financial Guidance, Memorial Honor Program, Mosaic of Memories, Scholarships, Stories of Hope, National Breast Cancer Awareness Month, Prescription Drug Assistance Program, Statistical Evaluation, Health Links Program, Smoke Free Legislation, Body & Soul, Notes to Neighbors, Coaches vs. Cancer, Great Americans, Reach to Recovery

  7. Simply stated, ACS saves lives from cancer four ways: Making Strides Against Breast Cancer, CPS-3, Look Good Feel Better, Man to Man, Relay For Life, Patient Navigation, Telephone Navigation, Treatment Guidelines, Cancer.org, NCIC, Clinical Tools, Colorectal Screening, Breast Cancer Screening, Early Investigator Research, Nobel Prize Winners, Cancer Incidence, Cancer Mortality, Cervical Cancer program, Lifeline, ROCKS, Hope Lodge, Gas Vouchers, Disparities, Access to Care, Education, Cancer resource Network, Patient Service Centers, Lodging Coordination, Clinical Trial Matching, Wig Banks and Prosthesis, 4,000 Communities, Insurance Assistance Program, Financial Assistance, Referral Outreach, Patient Resource Center Coordination, Volunteers, Quitline, Guides and Information, Diversity, International, Survivors, Caregivers, Newly Diagnosed, In-treatment, Patient Resource Centers, Medicaid Qualifications, Collaborations, Medical Ambassador Program, CRM, Celebration on the Hill, State Pain Initiative, C-Tools, Journals, Cancer Information Database, National Partnership for Comprehensive Cancer Control, Black Hills Center for American Indian Health, Books and Publications, Cancer Legal Information, Cancer Survivorship Conference, Durable Medical Equipment, E-NCIC, Early Detection Guidelines, Health Reminder Assistant, Hospital Choice Tools, Promotores Pilot, Nutritional Guidelines for Reducing Cancer Risk, Ethnic Media, Community Access to Resources Grants, State Comprehensive Cancer Coalitions, Tender Loving Care, Cancer Survivors Network, Road to Recovery, Cancer Survivors Network Newsletter, African American Cancer Survivors Study, Caregivers Quality of Life Studies for Hispanic and Asian Populations, Study of Cancer Survivors I & II, SPARCCS, 2bMe, Daffodil Days, I Can Cope, End of Life, Hospital Fairs, Prostate Cancer Education, NBCCEDP, Circle of Life Plus, Financial Guidance, Memorial Honor Program, Mosaic of Memories, Scholarships, Stories of Hope, National Breast Cancer Awareness Month, Prescription Drug Assistance Program, Statistical Evaluation, Health Links Program, Smoke Free Legislation, Body & Soul, Notes to Neighbors, Coaches vs. Cancer, Great Americans, Reach to Recovery

  8. Understanding improves dramatically after seeing value proposition Percent excellent or good understanding of what ACS actually does

  9. The greater their understanding the greater their intent to give, volunteer, and recommend ACS Understanding of what ACS does >

  10. Chris GreenVice President of Marketing, Communications & Planning

  11. Agenda • Value Proposition • What Sets Us Apart • Finance and Stewardship • Resource and Materials Review

  12. Objective • Provide information and skills to articulate the ACS story within our value proposition, answer tough questions and understand the stewardship principles of the Society.

  13. “Connect with people’s gut concerns and they’ll go anywhere with you, without asking for details. Don’t connect, and you’ll never be able to show them enough details to get them to follow.” Thomas Friedman Columnist, New York Times

  14. Responsibility to Know & Believe Avoid what “We Don’t Do” “Why don’t you . . .” Focus on “What We Do” We Do What We Do On Purpose!

  15. Value PropositionFramework for Telling Our Story

  16. The Framework We Save Lives Stay Well Get Well Find Cures Fight Back

  17. We Save Lives by Helping People Stay Well • Prevention • Early Detection • Information • Education

  18. We Save Lives by Helping People Get Well • Help, Guidance and Support • 24 Hours a Day, 7 Days a Week • 800-227-2345 and cancer.org • Support Programs

  19. We Save Lives by Helping PeopleGet Well… • Hope Lodges • Patient Advocates and Navigators • Dietitians On Call • More . ..

  20. We Save Lives by Finding Cures • Largest Private Funder of Cancer Research • Played A Role in Every Major Cancer Discovery in the Last 5 Decades • 44 Nobel Prize Winners • $130M \ Year

  21. We Save Lives by Fighting Back • 3 Million Strong • Volunteers and Staff Working Together • Advocating for Public Policy • Empowering Communities

  22. What Sets Us Apart… • We Fight For Everyone, in Every Community against Every Cancer • We Apply Wisdom with Passion • We Get Results

  23. Finances and Stewardship

  24. Incorporated Divisions South Atlantic Division • Everything Else! Yeah, but what about the $? Some things you need to know, to be confident in telling our story Understanding the Budget Structure • Incorporated National American Cancer Society • Programs Best Done Nationally • Research • 24/7 Information

  25. Functional Allocation Every Dollar Spent Is Accounted for by the Mission Purpose It Serves (as well as what it “purchased”) Salaries – Office Supplies – Program – Expense – Printing – Bills – Etc. Fund raising Prevention Detection Education Research Services Mgmt. General

  26. South Atlantic Division ONLY National Allocation Research, Patient Programs and Services ($41.4 million) 34.3% South Atlantic Division Prevention ($17.2 million).................................. 14.3% Patient Support ($20.7 million) ............................ 17.2% Detection /Treatment ($13.5 million)........................ 11.2% Total Program Services ($92.8 million).......... 77.0% Management, General ($5.2 million).......................... 4.3% Fundraising ($22.6 million)................................ 18.7% Total Supporting Services ($27.8 million) ...... 23.0%

  27. All ACS Funds: Research: 15% Prevention: 17% Patient Support: 27% Detection: 13% Total Program: 72% Management, General: 6% Fundraising: 22% Total Supporting: 28%

  28. The American Cancer Society consistently exceeds the Better Business Bureau standards and has a long history of consistent, excellent financial stewardship. How Do We Compare (South Atlantic)? Strength: These are intentional allocations, and remain basically the same over time Source: FY2009 South Atlantic Division Financial Statements

  29. Materials Review

  30. Thank you!

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