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Chapter 6. Opportunities, Ideas and the Enterprising Work Environment. Which comes first?. Idea ?? Or Opportunity??. Market-pulled entrepreneurship. I dentify problem Then see opportunity. Product-driven or service-driven entrepreneurship. C ame up with an idea

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Chapter 6

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chapter 6

Chapter 6

Opportunities, Ideas and the Enterprising Work Environment

which comes first
Which comes first?

Idea ??



market pulled entrepreneurship
Market-pulled entrepreneurship
  • Identify problem
  • Then see opportunity
product driven or service driven entrepreneurship
Product-driven or service-drivenentrepreneurship
  • Came up with an idea
  • Then look for market opportunity
Many people see opportunities


Only entrepreneurs + enterprising people act on them

market trends
Market Trends
  • Entrepreneurs:
    • Study trends
    • Identify potential changes in needs/wants
    • Seek out opportunities for new ventures
      • Long-term changes = Trend
      • Short-term changes = Fad
  • Entrepreneurs must learn to tell a fad from a trend
assignment create a fad
Assignment: Create a Fad
  • A fad is a temporary, passing fashion or item. It often lasts no longer than a season or up to one year. Fads are usually inexpensive and therefore can become wildly popular in a short period of time. ie, soothers, butterfly clips, treasure trolls.
    • This assignment asks you to design a fad. There are a few rules:
      • The fad must be a new fad. To the best of your knowledge it cannot have been made before.
      • It must be relatively inexpensive
      • It must be something that you believe people would actually buy
      • It must appeal to a section of society
assignment create a fad1
Assignment: Create a Fad
  • The assignment:
      • Draw a detailed, coloured sketch of your fad. If you wish, you can actually make it.
      • Write a complete description. Include colours and material needed to make it
      • Outline your inspiration for this fad
      • Predict how long you think this item will last.
  • Due Date and Presentation to class:
forecasting trends
Forecasting Trends
  • predict future
    • must carefully analyse past events to predict future
    • organize data so one can see patterns
    • plot on a graph
    • For example:
      • graph physical activity
        • see a need for fitness centres, equip
      • graph weight of people by age
        • see need for Weight Watchers
    • See text p 121 for other examples
current global trends analyze chart on page 121
Current Global Trends Analyze chart on page 121
  • What we can learn by analyzing this chart:
    • World Population
      • Developing countries decrease from 20% to 10% by 2100
    • More than 50% of world’s population is under 25
      • The number of young people entering the workforce in the next 10 years is great than all people in current developing world’s work force.
more findings
More findings …
  • 2150 Life expectance
    • males 86, females 92
    • today population over 65 is great than under 15
    • 2050 seniors 25% of population
  • 3150 300B in world
    • unless smaller families
    • Food supply not enough
  • 2025 66% live in towns and cities
time series forecast
Time-Series Forecast
  • plot past and present on chart
  • project info about the future
  • growth trend - line slopes up
  • stable situation
  • declining trend - line slopes down
  • straight line (Linear) Sloping up or down
  • curve Rate of increase/decrease
  • irregular Put in “line of best fit”
how to conduct research for your business plan
How to Conduct Research for your Business Plan
  • If your initial research about the market supports the notion that you have a potentially successful business idea, you then need research to support the strategies and examples in your business plan.
  • There are two types of research that you may use to create your business plan — primary and secondary
primary research includes
Primary research includes:
  • Conducting surveys
  • Handing out questionnaires
  • Personally visiting your competitors and taking notes
  • Asking questions of customers, potential customers, suppliers, employees, and even your own friends and family
primary research includes1
Primary research includes:
  • Conducting market research, such as focus groups
  • Studying your own sales and customer records (for example, you can find sales patterns by reviewing what you sell to whom and when you make the most sales)
secondary research
Secondary Research
  • Involves utilizing all resources already available,
      • including the Internet, business journals, trade associations, trade publications, business directories, local or national periodicals, and books.
      • Local libraries and the Chamber of Commerce may have business records that can be helpful.
      • A few secondary research sources include:
        • The Small Business Administration and their local and regional offices
        • Small Business Development Centers
        • Business Stats online
designing a questionnaire
Designing a questionnaire
  • Find out as much as you can about:
    • your customer
    • your product
    • why people would purchase your product
    • why people would purchase your product from you? What they are looking for in a supplier of this product.
ask yourself
Ask yourself …
  • how could I improve the product, so people would buy?
  • what would encourage a person to buy ____?
  • who would be willing to pay for ___ product/service?
  • highest price point versus lowest price point?
  • which demographic (age range) should I be targeting?
The way you sequence your questions will help motivate respondents to keeping doing your questionnaire
      • Introductory statement explaining purpose
      • Personal information to validate survey data
      • Questions
        • exploratory in nature – use open-ended questions
        • specific info
          • use multiple choice,
          • attitude scales 1-10
          • closed questions (yes/no)
      • Demographics
          • find out customer’s profile
          • age, education level, income
      • Thank you
  • Tell the class about your idea for your venture plan
  • Form groups of two
  • Move desks beside each other
  • Open textbook to page 134
  • Interview each other, answering the questions
  • Be able to report back to the class about your partner’s answers
  • Page 135 #1
  • Form a group of four students.
  • As a group: Each member must select a different product or service idea from the list in the text.
  • Individually: Using the questions under Cost, Opportunity Cost … (p134-5) answer each question.
  • Regroup and share your results
  • Staple all together and hand in
the enterprising workplace
The Enterprising Workplace
  • Read pages 137 to 139
  • Answer Question #2 p139