Does the buzz measure up?. Measuring social media ROI in Africa Joe Otin | PAMRO 2012. A closer look at social media Global ROI reviews Local ROI review A way forward.
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Measuring social media ROI in Africa
Joe Otin | PAMRO 2012
In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook
“It is therefore reasonable to say that Social Media represent a revolutionary new trend that should be of interest to companies operating in online space – or any other space for that matter”
Kaplan & Haenlein
The common factor: prosumers – users who create the goods that they collectively consume
“Trying to measure social media ROI is like trying to measure the ROI of my mother”
Firms with lots of "knowledge workers", relying on strong reputation and recognition scores among consumers, distributing products using digital systems and providing "experiences" or "inspiration" stand to benefit most – McKinsey Global Institute
Exceptional Business Value Return
No Business Returns
Low Social Engagement Presence
Limited Social Engagement Presence
Extensive Social Engagement Presence