Chapter 13 Income and Social Class. CONSUMER BEHAVIOR, 8e Michael Solomon. Chapter Objectives. When you finish this chapter you should understand why: Both personal and social conditions influence how we spend our money.
CONSUMER BEHAVIOR, 8eMichael Solomon
When you finish this chapter you should understand why:
General economic conditions affect the way we allocate our money
The average American’s standard of living continues to improve due to:
Discretionary income: money available to a household over and above that required for a comfortable standard of living
World of working class is intimate and constricted
Taste culture: differentiates people in terms of their aesthetic and intellectual preferences
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Status-symbol products vary across cultures and locales
Is this argument still valid today?
Parody display: deliberately avoiding status symbols