Chapter 13 Social Behavior. Social Psychology. Social psychology is the scientific study of how people’s thoughts, feelings, and behavior are influenced by others. Social Perception . Social perception: the way we seek to understand other people and events.
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Research suggests that expected cognitive dissonance effects are affected by cultural upbringing & underlying psychological needs.
Source: Data from S. Milgram, Obedience to Authority: An Experimental View, Harper and Row, Publishers, Inc., 1974; and S. Milgram, The Individual in a Social World: Essays and Experiments, Addison-Wesley Publishing Company, 1992.
1. Notice that something unusual is happening.
2. Decide whether something is wrong and help is needed.
3. Determine the extent to which one has responsibility to help.
4. Settle on the appropriate form of assistance to render.
5. Decide to carry out the helpful behavior.