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What are we doing with Social Media Marketing?

What are we doing with Social Media Marketing?. CIT PDC Social Media Summit July 18, 2012. What is Social Media Marketing What’s the Plan, Stan? Who is “we”? It’s about moving? Fair words butter no parsnips…. Today’s journey.

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What are we doing with Social Media Marketing?

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  1. What are we doing with Social Media Marketing? CIT PDC Social Media Summit July 18, 2012

  2. What is Social Media Marketing • What’s the Plan, Stan? • Who is “we”? • It’s about moving? • Fair words butter no parsnips… Today’s journey

  3. Social Media is for Hippies; Social Media Marketing is for Business • No BS Social Media, Falls and Deckers (2012) • Fundamental difference social vs older media • “Now they can talk back to you”, AND • “they can talk about you with others” …Marketing

  4. Multilogue

  5. Getting out the word, building awareness, starting the multilogue…. • …using already existing relationships to carry Our Message and extend the relationships …Marketing

  6. OASIS model (from marketing lore): Gold. • Objectives: what's the goal? • Audience: who do you meet? • Strategy: what’s your line? • Implementation: make all the moves • Sustainment: make it last What’s the Plan, Stan?

  7. [O]bjectives

  8. Who is already using Social Media? • Students (allfacebook.com: 96% use FB) • Younger faculty • Example: • UB’s Student Experience FB page • +8000 [A]udience

  9. Who is “we”? • UB Techqual Q: Easy to use web sites • redesign the websites for easy use. especially, hub center and bulls eye. integrate all the websites. There are too many independent pages and i usually use Google to search and visit these pages [S]trategy

  10. In order to maintain the Unity of UB’s brand, we plan to distribute our messages through pre-existing University at Buffalo social media pages, such as the University at Buffalo Student Experience, which already display the University image. Rather than creating entirely new sites, we will utilize the thousands of subscribers already receiving updates from the University. The Plan

  11. [I]mplementation

  12. Focus group • Some UB students (N=6) • Asked questions to learn • What did they know • What would they be interested in knowing • How should we tell them

  13. UB Micro • Printing • Software • Microsoft Office • Anti-virus • Laptop Repair UBIT services?

  14. Free antivirus • Print from PC/Mac (Print Anywhere) • Mobile device support UBlearns • Where to find power outlets • Workshops for skilling • iPhone access to UBmail • iPrint for non Mac’s (!) Tell me about…

  15. Open port access • Linux software • Conference calls • Hearing impaired services • Different wireless networks • UBClicks • Legal alternatives to downloading Don’t tell me about…

  16. I feel like people would be more comfortable getting information through a Facebook™ interface because they’re more used to it than the CIT website How tell?

  17. Pix and links to grab attention • Timed correctly • Can’t be overwhelming… 1-2 a week at most Pay attention!

  18. University at Buffalo Student Experience 20 minutes ago Don’t put your computer at risk! Download free antivirus software from UBIT! Free Antivirus Software: There’s no excuse for leaving your computer vulnerable when you can download free antivirus from UB. Mac Users: http://ubit.buffalo.edu/software/mac/antivirus/ Windows Users: http://ubit.buffalo.edu/software/win/sepfw/ Simply click on the link …computer.

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