Chapter 14 Social Behavior. What Is Social Psychology?. Social Psychology: Scientific studies of how individuals behave, think, and feel in social situations; how people act in the presence (actual or implied) of others
FIGURE 14.2 What do people look for when considering potential dating partners? Here are the results of a study in which personal ads were placed in newspapers. As you can see, men were more influenced by looks, and women by success
FIGURE 14.3 Results of an experiment on norms concerning littering. The prior existence of litter in a public setting implies that littering is acceptable. This encourages others to “trash” the area.
FIGURE 14.4 Stimuli used in Solomon Asch’s conformity experiments.
FIGURE 14.6 Results of Milgram’s obedience experiment. Only a minority of subjects refused to provide shocks, even at the most extreme intensities. The first substantial drop in obedience occurred at the 300-volt level (Milgram, 1963).
FIGURE 14.7 Physical distance from the “learner” had a significant effect on the percentage of subjects obeying orders.
FIGURE 14.10 Summary of the Festinger and Carlsmith (1959) study from the viewpoint of a person experiencing cognitive dissonance.
FIGURE 14.12 Personal discomfort caused by aversive (unpleasant) stimuli can make aggressive behavior more likely. For example, studies of crime rates show that the incidence of highly aggressive behavior, such as murder, rape, and assault, rises as the air temperature goes from warm to hot to sweltering (Anderson, 1989). The results you see here further confirm the heat-aggression link. The graph shows that there is a strong association between the temperatures at major league baseball games and the number of batters hit by a pitch during those games. When the temperature goes over 90°, watch out for that fastball (Reifman, Larrick, & Fein, 1991)!
FIGURE 14.13 Violent behavior among delinquent boys doesn’t appear overnight. Usually, their capacity for violence develops slowly, as they move from minor aggression to increasingly brutal acts. Overall aggression increases dramatically in early adolescence as boys gain physical strength and more access to weapons
FIGURE 14.15 This decision tree summarizes the steps a person must take before making a commitment to offer help, according to Latané and Darley’s model.