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BOOT STRAP MARKETING Finding Customers – Getting Sales. Chris Walker BA MA MCIM People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales Concentrate on SME’s

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boot strap marketing finding customers getting sales

BOOT STRAP MARKETINGFinding Customers – Getting Sales

Chris Walker BA MA MCIM

People Systems International & Venture Wales

marketing sales
Marketing & Sales
  • Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales
  • Concentrate on SME’s
  • Entrepreneurs have good and innovative ideas but don’t perform to forecast or fail to achieve sales
  • Success is more about planning, targeting and effort
  • Less on spending £thousands on marketing: more about focussed effort
bootstrapping
Bootstrapping

Bootstrapping or booting refers to a group of metaphors that share a common meaning: a self-sustaining process that proceeds without external help.

Wikipaedia

http://blog.bootstrappingwithoutboots.com/

key concept
Key Concept

Front loading

Start your marketing and sales effort at the beginning of the start-up process

DON’T WAIT!

scubacraft case study
Scubacraft – case study
  • Local Company – global aspirations
  • Ambition
  • Benchmark - World Class
  • Problem: Limited finance for prototyping and getting to market
  • Solution: Boot-strap marketing
how to do bootstrap marketing
How to do Bootstrap Marketing
  • Defining the brand
    • What product/ service are you offering?
    • What’s the story – the narrative?
    • What are the brand values?
    • Where is the wow?
targetting is the key
TARGETTING IS THE KEY
  • Have ambition
  • Be Bold – What’s the worst that can happen?
  • Who do you want to be your customers?
  • You need less marketing ‘stuff’ than you think
  • Find innovative ways of getting something for nothing (or as little as possible)
  • JFDI – Just do it!
so who are your target customers
So who are your target customers?
  • Clearly define your market segments and target customers – primary/ secondary
  • How will you get to your customers
  • Getting to talk to the MAN –
  • Define your goal – Get in the ‘zone’ - Meeting? Sale?
your pen or mine
Your pen or mine?
  • Get sales commitments / get sales orders
be bold help others to advertise and promote your product or service
Be Bold – help others to advertise and promote your product or service

Nigel Harwood, CEO InterGlobe Established Products Private Limited, launches a range of luxury products in Delhi and features Scubacraft alongside Koenigsegg Cars and Sikorsky Helicopters.