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Creativity in innovation processes Approaches & methods. Tapani Frantsi D.sc . ( econ .) 2012. Outline. Creativity as individual , group and organizational domain Creativity methods. Creativity. Creativity is the ability to produce work , that is. Appropriate. Novel.

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slide1

Creativity in innovationprocesses

Approaches & methods

Tapani Frantsi D.sc. (econ.) 2012

Tapani Frantsi

outline
Outline
  • Creativity as individual, group and organizationaldomain
  • Creativitymethods

Tapani Frantsi

creativity
Creativity

Creativity is the

ability to producework, that is

Appropriate

Novel

Original

Unexpected

Useful

Adaptive/taskconstrains

Stenberg R.J.

Tapani Frantsi

individual creativity

Individualcreativity

Tapani Frantsi

cognitive theory of human creativity
Cognitivetheory of humancreativity

New cognitivescheme

Cognitivescheme

Tapani Frantsi

three components of individual creativity
Three components of individualcreativity

Expertise

Creative

thinking

skills

Creativity

Motivation and

self-efficacy

Amabile T.M.1999, Bandura 1997

Tapani Frantsi

three levels of hindering blocking and killing ideas

Discussbased on your

experience and listsome

on eachlevel

Three levels of hindering,blocking and killingideas

?

Social, organizational, network

?

Individual conscious

Individual un-consious

?

Tapani Frantsi

methods in practice

Methods in practice

Knowing testing and practicing some of the methods

Tapani Frantsi

awareness and use of igt
Awareness and use of IGT

Coates, Cook & Robinson (1999)

use of methods swiss study

Use of methods (Swiss study)

Source: Swiss Federal Institute of Technology 2003

Tapani Frantsi

interplay of divergence and convergence
Interplay of divergence and convergence

Ideation process in a dynamic

Interplay of divergent and convergent sequences (periods, phases).

Funnel is one of the metaphors: tunnel, tube, wave etc. The design model (picture) classifies this in a quite closed and rational way:

Brainstorming

Concept phase

Finalization

It also uses term freeze after the concept sequence.

Tapani Frantsi

brainwriting
Brainwriting

Simplified 6-3-5

Group of sixpersons

Three ideas per round

5 minutesideation/round

Rotation

Betweengroups

Advantages?

Tapani Frantsi

brainwriting emample

Instuctions:

BrainWritingEmample

Some promising ideas or technologies. Might not yet be mature to be implemented

List some earlier succeeded or failed trials to solve the case

case Raute inc.

Paradoxal ideas or solutions. Turn it totally round.

Lead users might be interested in…

Tapani Frantsi

six hats
SixHats

1.

3.

6.

Facts

Opportunities

Priorities

5.

2.

4.

Riscview

Feelings

Optimisticview

Group goesthroughall the steps in numberedorder. Documentationbyoneortwonotekeeperorbyeveryone

Tapani Frantsi

slide17
Synectic thinking is the process of discovering the links that unite seemingly disconnected elements.
synectics definition
Synectics Definition
  • Creative discovery comes from analogical and metaphorical thinking, the process of linking unlike subjects.
  • You must create VISUAL analogies and metaphors.
thinking to connect
Thinking to Connect
  • Analogical thinking is a comparison between two things that are similar in some respects, often used to help explain something or make it easier to understand.
  • Metaphorical thinking is when one thing is used or considered to represent another
synectics as process
Synectics as process

Crazy solutions

  • Ecscursions
  • Direct analogy
  • Methaphors

”forcefit”

Selected (one) pre idea for

Refining circle

Idea refining circle

Pre ideas, promising goals

Possible

solutions

Analyses and problem definition

- background

Viewpoint

Problem as given(client)

Tapani Frantsi

different modelles
Differentmodelles
  • Expand
  • Minimize…
  • Take it to pieces
  • Compine
  • Recover..
  • Turn it upside down

Tapani Frantsi

distance taking
Distance taking
  • Time
  • Space
  • Branch
  • Language
  • Technology
  • Type of organisation
  • History
  • People

Tapani Frantsi

practice test 20 min
Practice/test 20 min
  • Method groups
    • Brain writing
      • Open questions
      • 3-6-5 at least one round
      • analyses
    • Six hats 1-6 steps
    • Lateral thinking
  • 4. Synectics process
    • Problem as given
    • Problem analyses
    • Direct analogy
    • Excursion
    • Crazy solutions
    • Force fit
    • Possible solutions

Tapani Frantsi

idea categorizing
Idea categorizing
  • Time
    • Road maps
  • Priorities
  • Verifying
    • Two scale models
  • Constructions
  • Modelling
  • Strategy models
    • Four fields
    • profiles

Tapani Frantsi

innosession method

Innosessionmethod

Tapani Frantsi

innosession

Innosession

Problem

Insight of

research &

practice

Knowledge

Focus

Innovative

solutions

Spanning

weak ties

Ideation

on individual

& group basis

Bridge

Creation

Masters & Mentors

extended process model innovation session
Extended process model: innovation session

Excursions

Inputs

Ideation rounds

Questioning

Concepts

Models

Intro Definition

Warm up

Connecting &

sorting

Evaluation

Questioning

Ideation rounds

Inputs

Feeds

Provocations

Tapani Frantsi

innosession process
Innosessionprocess

Tapani Frantsi

innovation session elements
Innovation session elements
  • Pre-sessions and warm up functions
  • Group setting
    • Max 6, arranged
    • Same open space for all of groups
    • Own facilitator in each group
    • Brokerage function
  • Situational factors for smooth flow of thoughts
    • Facilities
    • Timing of activities
    • Variation of preassure and relaxation
    • Action
  • Flexibility
    • Improvised actioins
    • Planned provocations

Tapani Frantsi

innosession model
Innosessionmodel

Business

opportunity

Feasibility

Tapani Frantsi

scenarios
Scenarios

Future stories => postulated development of events -2030

Scenario 1: Rapid Energy Price Increase

6 groups

A

B

C

D

E

F (English only)

Scenario 2: Moderate Energy Price Increase

4 groups

G,H,I,

J English only

four field conclusion

Radical

ideas

Save the World!

Means of control

Business ideas

Four field conclusion
  • Discuss each field and select idea stickers for it
  • Go through each field and place stickers
  • Do it together !
  • Be active!
    • use stickers
    • place them on the board
evaluation criteria
Evaluation criteria
  • Creativity
    • Idea fluency = quantity of produced items
    • Flexibility – how ideas differentiate – diversity rate
    • Originality , novelty of ideas and concepts
    • Unexpected results
  • New connections and spanned distances
    • New contacts and networks
  • Motivation and self-efficacy level for further development
  • Innovation capability
    • Raised interest

Tapani Frantsi