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Sports and Entertainment Marketing

Sports and Entertainment Marketing. Ken Kaser University of Houston Conrad Hilton College. Sports and Entertainment Marketing History. Today - popular course in many school districts across the country Schools offer the course for a semester and the entire year.

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Sports and Entertainment Marketing

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  1. Sports and Entertainment Marketing Ken Kaser University of Houston Conrad Hilton College

  2. Sports and Entertainment MarketingHistory • Today - popular course in many school districts across the country • Schools offer the course for a semester and the entire year

  3. Sports and Entertainment MarketingRationale • Communities of all sizes count heavily on tourism dollars. • U.S. sports equipment manufactures export to over 125 countries. • Tourism is the number 1 or 2 industry for just about every state. • Sports-related travel and tourism is a huge industry.

  4. Sports and Entertainment MarketingRationale (continued) • Little league sports bring large sums of money to communities of all sizes. • In 2006, a family of four could expect to pay an average of $352 to attend one Chicago Cubs baseball game. • Sports and Entertainment brings money to the hotel, restaurant, retail, and service station industries

  5. Sports and Entertainment MarketingRationale (continued) • Sports and Entertainment Marketing = an exciting strategy to teach all of the essential Marketing concepts!

  6. Concepts Covered in Sports and Entertainment Marketing • Product/Service Management • Promotion • Selling • Pricing • Marketing Information Management • Distribution

  7. Importance of S & E Marketing/Overview of Sports, Entertainment, and Recreation Marketing Economic and Social Impact of College athletes Big League Professional SportsComplete with Agents, Managers, Landing a Team, and Ethics Marketing Athletics through public speaking, Public Relations, Book Publishing, and Fan Clubs Associating Athlete of Special events (Charities, Camps, One-Day seminars Role, Operation, and Cast of a Sports Marketing Firm Entertainment Industry Including Movies, Television, Concerts, the Arts, Annual Events, and Entertainment Awards Customized Entertainment, Information Technology, and Marketing Entertainment to the world Sports and Entertainment MarketingCurriculum

  8. Recreation Marketing including Travel and Tourism, Resorts, Theme Parks, and Careers Marketing Plans for Sports and Entertainment-Marketing Research-Developing a Marketing Plan-Advertising and Promotions- The Bottom Line Product Research and Development Legal Issues for Sports and Entertainment-Laws and Contracts-Unions-Licensing Sports Marketing Careers Trends in the Global Marketfor sports Promotion, Advertising, Sales Public Relations Economics Communication Sports and Entertainment MarketingCurriculum

  9. Magazines Newspapers Software Internet Television Textbooks Reference Books Conferences Athletic Director Professional Sports Franchises Movie and Stage Theaters Theme Park marketing staff Television and Radio Stations Retailers/Manufacturers Sports and Entertainment MarketingResources

  10. Sports and Entertainment MarketingProjects Big Stadium/Professional Football Team Project Steps in order to complete project • Questions and Answers • Design a Stadium and Determine other Businesses

  11. Sports and Entertainment MarketingProjects Music/Concert Assignment • Look up your favorite singer or group using any reliable source, and write a one page report about the singer or group. • Write two paragraphs explaining the type of music your singer or group produces • Design a T-Shirt for your singer or group • How much would you be willing to pay for a concert to see your singer or group? • Design the front and back of a ticket for the concert • What items will you make available to purchase from a fan club? • Present your creation to the class

  12. Sports and Entertainment MarketingProjects Project Using a Newspaper • Play Jeopardy by asking questions from different color-coded sections of the newspaper • Students summarize articles from Sports and Entertainment section • Students design a news collage using the newspaper highlighting current events • Teams of students study the newspaper sections and give a newscast highlighting newsworthy events • Each student makes up current event questions for sports and entertainment using the newspaper or Internet

  13. Sports and Entertainment MarketingProjects State Tourism Project • Research a state and determine which characteristics of that state will be advertised for tourism • Design a bumper sticker, coffee mug, T-Shirt, or other item to use for state promotional purposes. • Give a presentation that focuses on reasons for tourists to visit their state. • Design a brochure to advertise their state TIME: 3-5 class periods Group Size: 2-4 students Materials: Brochures from travel agencies, road atlases, vacation guides, 800 numbers for state tourism, state resource materials Background: Tourism is big business for many states. Advertising for tourist dollars has become very creative and intense.

  14. Sports and Entertainment MarketingProjects (continued) Preparation: Gather atlases and tourism materials from travel agencies. Gather 800 numbers from students to call for state tourism info. Possibly have a travel agent speak to the class about tourism for different states. Procedure: • Group decides on a state • Group develops a promotional item, brochure, and a presentation for class to advertise their state • Gather resource materials to use when preparing their presentations • Students give presentations to the class in which they highlight info about the state they have chosen, show their promotional items, and hand out their brochures. Assessment: Groups will receive three grades for this project

  15. Sites for Sports: www.espn.com www.nba.com www.nfl.com www.wnba.com www.newsweek.com www.chronicle.com www.usatoday.com www.sports.com www.cba.com www.wallstreetsports.com Sites for Music and Entertainment: www.rollingstone.com www.diryahoo.com www.msbet.com www.jslyrics.com www.arista.com www.mtv.com www.soundz.com www.jazz.com www.amc-theaters.com www.mrshowbiz.go.com Sports and Entertainment MarketingWeb Sites

  16. TV Programs: CNBC 20/20 Dateline 60 Minutes HBO’s Outside the Lines Newspapers USA Today Wall Street Journal Magazines Street & Smith’s Sports Business The Sporting News ESPN Variety Premiere Ad Week Brand Week Sports and Entertainment MarketingTV/Newspapers/Magazines

  17. Cengage Leaning Team Up

  18. Cengage Team Up Calendar

  19. Online Seminars

  20. Register for November 12

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