Sports and Entertainment Marketing. What is Marketing?. Defining Marketing. Marketing – American Marketing Assoc. – “planning and executing the conception, pricing, promotion, and distribution of ideas”
What is Marketing?
Marketing – American Marketing Assoc. – “planning and executing the conception, pricing, promotion, and distribution of ideas”
Textbook defines it as the creation and maintenance of satisfying exchange relationships.
Creation – product development
Maintenance – continues as long as business does
Satisfaction – must meet the needs of businesses and customers
Exchange relationship – both parties involved give and receive something of value
So regardless of how it is technically “defined”, marketing is a continuous, give and take process.
These are the basis of all marketing activities:
Regardless of the size of the event, the marketing team must realize the goal of the event and properly utilize marketing strategies to help accomplish that goal.
As a team you will be required to create a poster illustrating the core values of Marketing. The poster will be divided into 7 sections, one for each of the 7 elements we have discussed. Each team member will design and decorate one section of the poster, and the one remaining team member will be responsible for the posters’ neatness, organization, and overall final product. This team member will act as the team leader and will properly manage this project. Each team member will receive their own grade for this project. This is due at the end of the period.