1 / 10

Sports and Entertainment Marketing I

Sports and Entertainment Marketing I . Semester Review- PART II. Directions. Read each slide aloud Click on the picture to watch the video Give the students 2-5 minutes to look through their notes or the book to find the topic Replay the video

nash
Download Presentation

Sports and Entertainment Marketing I

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sports and Entertainment Marketing I Semester Review- PART II

  2. Directions • Read each slide aloud • Click on the picture to watch the video • Give the students 2-5 minutes to look through their notes or the book to find the topic • Replay the video • Give 2-5 minutes more for complete each slide. • Students will place their work in their class folder for Exam review next week.

  3. 4 P’s of Marketing Write a brief summery of the commercial. Try to identify as many of the 4 p’s as you can from memory. A father uses the web to share memories with his daughter as she grows up in this video depiction.

  4. Target Markets Write a brief summery of the commercial. • Identify as many of Target Markets as you can. • Identify what Entertainment Industry(s) is being shown in the commercial.

  5. Competition and Free Enterprise Write a brief summery of the commercial. • Explain competition from viewpoint of the commercial. • Explain how competition plays a role in free enterprise.

  6. Selling Techniques Write a brief summery of the commercial. • Identify as many steps in the selling process as possible

  7. Advertising and Promotion Methods Write a brief summery of the commercial. • Identify as many advertisement mediums as you can. • Identify a promotional method being used in this video.

  8. Branding Write a brief summery of the commercial. • Identify as many branding concepts as you can from the video. • List any specific trademarks or brand identities.

  9. Brand Licensure Choose one licensure example from the commercial. • Identify the parties involved • Identify the item being licensed

  10. Careers in Sports and Entertainment Watch all 3 video which highlight possible employment opportunities in Sports or Entertainment. • Briefly describe the job. • What interpersonal traits do you think would be the most important in that job? Why? 123

More Related