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The Anti - Smoking Team. The Evils of S moking! . Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s . 1960’s Anti Smoking Ads. Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s

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smoking previous campaigns
Smoking – previous campaigns
  • Campaigns against have been used aggressively since the 1960’s
smoking previous campaigns1
Smoking – previous campaigns
  • Campaigns against have been used aggressively since the 1960’s
  • Numerous campaigns over the last 50 years
image targets
Image Targets
  • Financial implications
image targets1
Image Targets
  • Financial implications
  • Health problems –Blood pressure.
image targets2
Image Targets
  • Financial implications
  • Health problems –Blood pressure.
  • Health problems - Fertility
image targets3
Image Targets
  • Financial implications
  • Health problems –Blood pressure.
  • Health problem – Fertility
  • Implications of lifestyle and image
personal financial cost
Personal Financial Cost
  • Cigarettes per day
  • 10 20 40
  • 1 year £1,500.15     £2,912.70 £5,825.40 
  • 2 years £3,000.30 £5,825.40 £11,650.80   
  • 10 years £15,001.50 £29,127 £58,254

Source :- http://www.wellbeinghypnotherapy.org.uk

costs to the nhs
Costs to the NHS
  • In 2006/2007 smoking cost the NHS

£2.70 billion or around £50 million per week

costs to the nhs1
Costs to the NHS
  • In 2006/2007 smoking cost the NHS

£2.70 billion or around £50 million per week

Weekly costs

£20m on Hospital Admissions

£10m on GP consultations.

Remainder on outpatients, and prescription costs

Source ASH/BHF

health fertility
Health - Fertility
  • The effects of smoking and fertility are well documented.
  • Campaigns have concentrated on the effects on the unborn child.
health fertility3
Health - Fertility
  • Images showing the effects on fertility are less common.
health fertility facts
Health – Fertility - Facts
  • Most medical scientists agree smoking can affect fertility.
health fertility facts1
Health – Fertility - Facts
  • Most medical scientists agree smoking can effect fertility.
  • Smoking by either partner harms the ovaries, and may lead to early menopause.
health fertility facts2
Health – Fertility - Facts
  • Most medical scientists agree smoking can effect fertility.
  • Smoking by either partner harms the ovaries, and may lead to early menopause.
  • Men who smoke have a lower sperm count.
health fertility facts3
Health – Fertility - Facts
  • Most medical scientists agree smoking can effect fertility.
  • Smoking by either partner harms the ovaries, and may lead to early menopause.
  • Men who smoke have a lower sperm count.
  • Smoking increases the risk of spontaneous miscarriage.
health fertility facts4
Health – Fertility - Facts
  • Most medical scientists agree smoking can effect fertility.
  • Smoking by either partner harms the ovaries, and may lead to early menopause.
  • Men who smoke have a lower sperm count.
  • Smoking increases the risk of spontaneous miscarriage.
  • It takes twice as long to conceive when smoking during IVF attempts
  • Source American Society for Reproductive Medicine.
health impact blood pressure
Health Impact - Blood Pressure
  • Direct links between blood pressure and smoking less defined.
health impact blood pressure1
Health Impact - Blood Pressure
  • Direct links between blood pressure and smoking less defined.
  • Causes arteries to narrow
health impact blood pressure2
Health Impact - Blood Pressure
  • Direct links between blood pressure and smoking less defined.
  • Causes arteries to narrow
  • This leads to higher risk of heart disease.
health impact blood pressure3
Health Impact - Blood Pressure
  • Direct links between blood pressure and smoking less defined.
  • Causes arteries to narrow
  • This leads to high blood pressure
  • Leading to higher risk of heart disease.
health impact blood pressure4
Health Impact - Blood Pressure
  • We found blood pressure has not been a common anti-smoking image.
social and skin effects of smoking
Social and Skin Effects of Smoking
  • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
social and skin effects of smoking1
Social and Skin Effects of Smoking
  • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
  • Smoking affects the ageing process.
social and skin effects of smoking2
Social and Skin Effects of Smoking
  • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
  • Smoking affects the ageing process.
  • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop.
social and skin effects of smoking3
Social and Skin Effects of Smoking
  • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
  • Smoking affects the ageing process.
  • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate
social and skin e ffects of smoking
Social and Skin Effects of Smoking
  • We wanted to emphasise the effects of ageing and how smoking affects all sides of life.
  • Smoking affects the ageing process.
  • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate
  • Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles.

Source:- Lovell Dale MD Mayo Clinics

social and skin effects of smoking4
Social and Skin Effects of Smoking
  • Ageing images of twins, one a smoker, one who isn't.
social and skin effects of smoking5
Social and Skin Effects of Smoking
  • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
social and skin effects of smoking6
Social and Skin effects of Smoking
  • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
  • We shot our model smoking and holding the pregnancy tester.
social and skin effects of smoking7
Social and Skin effects of Smoking
  • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
  • We shot our model smoking and holding the pregnancy tester.
  • We hoped to convey the despair and the filth of smoking
proposed poster locations
Proposed poster locations
  • Hospitals, GP Surgeries, Clinics, Health Centres
  • Waiting rooms (Stations and Bus terminals)
  • Schools, Colleges, Universities
  • Busy corridors of public buildings