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Global employee survey on gfk insite

Global employee survey on gfk insite. Corporate Communications – March 16, 2009 Natalie Bajon. 2. 3. 4. What do we know now?. What can we learn from this?. Prize draw winners. 1. What did we want to know?. Agenda. 1. What did we want to know?. What did we want to know?.

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Global employee survey on gfk insite

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  1. Global employee survey on gfk insite Corporate Communications – March 16, 2009 Natalie Bajon

  2. 2 3 4 What do we know now? What can we learn from this? Prize draw winners 1 What did we want to know? • Agenda

  3. 1 • What did we want to know?

  4. What did we want to know? • How well known is gfk insite*? • How is gfk insite read? • How well does gfk insite represent the GfK Group? • What is the response to the fact that it comes in two languages? • What do readers particularly like? • Is there room for improvement? Where? *Edition 4-2008: German edition 4,500, English edition 8,700, number of countries where gfk insite was available: 63

  5. The survey • All GfK employees worldwide were surveyed: approx. 10,000 • Return rate: approx. 32% • Survey format: online questionnaire in English and German • Survey period: September 29 – October 16, 2008

  6. 2 • What do we know now?

  7. 78 16 6 gfk insite is well known • 94% have read gfk insite/heard of it • Participants from 56 countries Readers/non-readers in %* Have read gfk insite Have heard of gfk insite Have never heard of gfk insite *Basis: 3,232 survey participants, rounding differences may occur

  8. Room for improvement in reading habits • GfK employees worldwide* • 22% have never read gfk insite • These individuals come from almost all countries • 49% do not receive their own printed copy • Readers worldwide** • 66% read every edition • 66% read each edition for 5-30 minutes • 81% only read the printed version *Basis: 3,232 survey participants, rounding differences may occur **Basis: 2,501 readers, rounding differences may occur

  9. 48 Well balanced 22 Too international 15 15 Don‘t know Almost half of all readers think gfk insite is well balanced • Balance* • 48% think it is well balanced • 22% think it is too international • 15% think it is too focused on Germany Readers in % Too focused on Germany *Basis: 2,501 readers, rounding differences may occur

  10. 48 62 37 22 15 15 Content of gfk insite does not do justice to all countries • Representativeness of content • 48%* (62%**) think their country is not adequately represented by content • Particularly Latam, Asia, CEE Country not adequately represented by content Country not adequately represented by content Country adequately represented by content Country adequately represented by content Don‘t know Don‘t know Readers in %* Non-German readers in %** • *Basis: 2,501 readers incl. Germany, rounding differences may occur • **Basis: 1,668 readers excl. Germany, rounding differences may occur

  11. Total* China** Latin America*** 25 1 – 25 5 22 48 26 – 50 14 78 51 – 75 17 --- 17 76 – 100 65 --- 10 Building on bilinguality • 72% of readers find the English very easy/easy to understand • China and Latam, a special case: barely half speak English Managers‘ estimates as to the proportion of English-speaking employees in their company in % Proportion of English-speaking employees, in % *Basis: 1,008 managers, **Basis: 9 Chinese managers, ***Basis: 48 Latin American managers

  12. Knowledge about GfK is the driving force • General • 80% like/really like gfk insite • The various sections of gfk insite were rated between 2.28 and 2.86 on the scale* • Highlights • 72% prefer the sections which provide information about GfK • GfK News is the most popular and widely read section *Scale from 1 to 6, 1 = very good, 6 = unsatisfactory, basis: 2,501 readers

  13. GfK News is the most popular section… Ranking of the gfk insite sections using school grading system from 1 to 6* 2.28 2.44 2.44 2.46 2.48 2.64 2.70 2.70 2.79 2.81 2.85 2.85 2.86 News Editorial Sketch Interna-tional Focus Know-ledge Ex-change Manage-ment Surveys Human Resources Tools & Tec Sport IR For your diary *1 = very good, 6 = unsatisfactory, basis: 2,501 readers

  14. …and also the most widely read section …% who read the following sections* 83 66 59 57 46 40 39 38 36 32 28 18 16 News Sketch Interna-tional Editorial Know-ledge Ex-change Surveys Human Resources Manage-ment Focus Tools & Tec Sport IR For your diary *Basis: 2,501 readers

  15. Very few suggestions for improvement Answers to the question “What do you dislike?” in %* 32 I like everything 31 No answer 24 Varied answers** 7 The magazine is not international 6 Articles are too long *Basis: 2,501 readers, 2,692 answers **Each theme of answer given represents ≤ 4%

  16. Very few suggestions for improvement Answers to the question “Do you have any suggestions for improvement?” in %* 37 No suggestions 26 Varied answers* 14 Everything is great Only local information 8 8 More information of a critical nature China: 40 Latam: 19 More information on other countries 7 *Base: 2,501 readers, 3,244 answers **Each theme of answer given represents ≤ 7%

  17. Very few suggestions for improvement Answers to the question “What do you expect from gfk insite?“ in %* 45 No suggestions 35 CEE: 63 USA: 57 India: 50 UK: 45 Everything is great 20 Varied answers* *Basis: 2,501 readers, 2,719 answers **Each theme of answer given represents ≤ 7%

  18. Very few suggestions for improvement • Relevant suggestions for improvement with a share of ≤ 7%* • more information of a local and critical nature, and information relevant to countries outside Germany • shorter articles • more information about employees, surveys, research tools, business *Basis: 2,501 readers, 2,692 answers to the question “What do you dislike?”, 3,244 answers to the question “What suggestions for improvement do you have?”, 2,719 answers to the question “What do you expect from gfk insite?”

  19. 3 • What can we learn from this?

  20. First measures • Intensify distribution efforts • Aim: every employee should have access to his/her own printed copy • Printed version is indispensable • Digital version complements the printed version • Consider local editions • Reassess sections such as IR, Events and Sport • Expand “International” section • Reduce length of the publication • Aim: fewer and shorter articles • Repeat the survey

  21. 4 • Prize draw winners

  22. The 30 winners of the GfK engraved digital world clock Australia: Zac Lee, GfK Marketing Services Australia Belgium: Davy van Raemdonck, GfK Panel Services Benelux Brazil: Cynthia Vieira, GfK Custom Research Brasil Bulgaria: Angel Angelov, GfK Bulgaria Chile: Luis Munita, Adimark GfK China: Grace Shi, GfK Custom Research Beijing Czech Republic: Martin Bednar, GfK Praha France: Aurélie Labroye, GfK Custom Research France Germany: Cesar Montano, MMA Germany: Christina Fischer, GfK HealthCare Germany: Jascha Lieb, GfK Panel Services Deutschland Hungary: Janos Kui, GfK Hungária India: Deepa Pai, GfK Mode Italy: Anna Moragues-Pastor, GfK Eurisko Japan: Atsushi Morita, GfK Marketing Services Japan Kazakhstan: Dilyara Palvanova, GfK Kazakhstan Malaysia: Kendra Lee, GfK Marketing Services Malaysia Mexico: Javier Ordaz, MERC GfK Netherlands: Meeuwis Geleijns, GfK Panel Services Benelux Romania: Florin Ivan, GfK Romania Russia: Polina Razdobreeva, GfK-RUS Serbia: Uros Berisavljevic, GfK Belgrade Spain: Mercedes Larrañaga, GfK EMER Ad Hoc Research Sweden: Orvar Ehn, GfK Sverige Switzerland: Daniela Flückiger, GfK Telecontrol Thailand: Pornpimol Theptaveepitak, GfK Marketing Services Thailand UK: Rekha Rai, GfK NOP CustomResearch Ukraine: Maxim Musienko, GfK Ukraine USA: April Gratias, GfK Custom Research North America USA: Guillermo Fernandez, MRI

  23. Thank you very much Many thanks to everyone who participated in the survey, and congratulations to the 30 winners!

  24. Global employee survey on gfk insite Contact: Corporate Communications Natalie Bajon, tel. +49 911 395-4440, natalie.bajon@gfk.com

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