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How can businesses improve their companies through social networking? - PowerPoint PPT Presentation


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Maddie Schneeman, Chris Samuelson, & Jordan Lange. How can businesses improve their companies through social networking?. Why are companies using social media?. Trying to sell a product (what are they doing?) Trying to build the brand name (how are they doing it?)

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Presentation Transcript
slide2

Why are companies using social media?

Trying to sell a product (what are they doing?)

Trying to build the brand name (how are they doing it?)

Engage with customers and manage issues.

slide4

Successful Social Media Campaigns

Ford Fiesta

Built brand awareness by giving consumers cars prior to the release date and having them tweet, upload pictures/videos, etc. about their experience.

Sephora

Engaged customers by facilitating communities In which consumers talk about beauty products.

slide5

Unsuccessful Social Media Campaigns

Walmart

Did not engage the customer by restricting the comments section on Facebook.

Skittles

Again, did not engage the customer due to the one-way stream of communication.

social media relevancy today
Social Media Relevancy Today
  • 94%of all businesses with a marketing department used social media as part of their marketing platform
  • 85%of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
  • Almost 60%of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
  • 43% of people aged 20-29 spend more than 10 hours a week on social media sites
  • More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter
slide8

How to content market

How to target advertise

  • Generate interest
  • Provide insight
  • Promote feedback (forum)
  • Provide credibility
  • Maximize data gathering
  • Implement data to match customers to desired products
works cited
Works Cited
  • http://www.zdnet.com/like-me-like-me-doing-business-in-the-facebook-age-7000003487/
  • http://www.forbes.com/sites/victoriabarret/2012/07/12/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice/
  • http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf
  • http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/
  • http://practicalsocialmedia.com/general/ford-fiesta-a-successful-social-media-marketing-Example/
  • http://blog.askoli.com/social-media-marketing/let%E2%80%99s-learn-top-5-social-media-campaigns-that-failed-miserably/
  • http://www.guardian.co.uk/media-network/media-network-blog/2012/jul/25/social-retailing
  • http://farm3.staticflickr.com/2453/3838882537_fd341ff42e.jpg
  • http://www.prdaily.com/Main/Articles/10383.aspx
  • http://www.insidefacebook.com/wp-content/uploads/2009/01/pollingad.png