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Evolving Trends in Tourism: Embracing Change and Technology

Learn how tourism is adapting to increased leisure time, improved transportation, and the influence of the internet. Explore changing travel habits, booking practices, and advertising strategies in the dynamic tourism industry.

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Evolving Trends in Tourism: Embracing Change and Technology

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  1. Why is tourism changing?

  2. Increased Leisure Time • Longer annual holiday leave (UK legal minimum 24 days) • More free time – reduction in the working week (under 40 hours) ‘flexitime’ – work later Monday – Thurs (off on Friday?) part time hours • Earlier retirement (?? Pre-2008) • Rising incomes – better wages for many (pre-2008)

  3. IMPROVED AIR TRANSPORT • Bigger jets – more passengers, lower prices • Faster jets – shorter flight times to long haul destinations • More airlines – budget flights. Competitive prices

  4. IMPROVED ROAD TRANSPORT • Increasing car ownership – able to visit the countryside / seaside for the weekend. • Improved motorway network – quicker travel times

  5. Internet booking – Flights / holidays • Almost half of us (49%)* booked a holiday abroad online last year according to the 2013 ABTA Consumer Trends Survey

  6. Internet Booking – late deals / best prices • Internet widely available since 2000

  7. Internet research • 2013 study revealed that 41% of adults and 76% of smartphone owners plan to use them for holiday browsing. Source: Google research • Now, the most important window for the holiday retailer is a computer screen.

  8. INTERNET – Research distant places • TripAdviser – what do other travellers think? • Lonely Planet Guide – tips.

  9. Advertising Holidays • Christmas Creep! How soon is “too soon” to Advertise Holiday Sales? • Last year we saw the first wave of retail holiday sales advertising hit the airwaves just a few days after Halloween • Target your loyal customers? Or generally cut prices/sales?

  10. S.K.I.ERS • Retired people are active • And like to travel! • “Today’s 55 - 65 year olds consider travel a necessity, not a luxury” “Spending the Kids’ Inheritance”

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