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Ivan Surjanovic, iPower Lab

Ivan Surjanovic, iPower Lab. 7 Recession-Proof Marketing Strategies. 1. THINK “PROBORTUNITY” “In the middle of every problem – there is an opportunity” Albert Einstein Open your mind for possibility thinking Find a need and fill it!

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Ivan Surjanovic, iPower Lab

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  1. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies • 1. THINK “PROBORTUNITY” • “In the middle of every problem – there is an opportunity” Albert Einstein • Open your mind for possibility thinking • Find a need and fill it! • Example: StudiBudi.com: connecting University students with businesses • Example: iPower Lab – offering Recession Strategy training • Rethink your business strategy. Think 20-80 iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  2. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies • 2. DISCOVER NEW TRENDS AND TECHNOLOGIES • Wayne Gretzky: “Play where the puck is going to be” • Whereispuck.com • Trendhunter.com • Google.com/trends • iGoogle • Google News • Google Alerts • Blogging: twitter.com • Social Networking: linkedin.com iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  3. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  4. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  5. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  6. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  7. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  8. Ivan Surjanovic, iPower Lab 7 Recession Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Strategy – ph. 604-430-9877; e-mail: info@ipowerstrategy.com

  9. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies • 3. BRAINSTORM • Prepare a worst-case, 12-month cash flow scenario; Assume a 10% to 20% drop in revenues • Generate 100+ recession-proof ideas; include all team • Starbucks recession brainstorming resulted in many new ideas: • Advertising in the middle of recession • Loyalty schemes • Instant coffee introduction • Dropping high priced items • Price reduction iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  10. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies • 4. CHANGE YOUR STORY • Emphasize efficiency, value and security • Hyundai’s “Assurance” plan promising those who buy or lease a new Hyundai that if they later lose their job, the company will take the car back and dismiss the rest of the payments • Ford said it would cover payments of as much as $700 a month for up to a year for those who lose a job after buying or leasing any new Ford iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  11. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies • 5. APPLY GUERILLA MARKETING • Guerrilla marketing is an “unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget” (Jay Konrad Levinson) • Telephone Follow Up • E-mail • Additional products/services • Strategic Alliances • Niche Marketing (retreating companies leave voids in the market, ideal niches for guerrillas) iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  12. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies 6. KNOW-WOW! “10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business COMPLETELY satisfied customers are six times more likely to repurchase products than merely satisfied customers It generally costs between five and ten times more to find a new customer than to retain an existing one Increasing customer retention by 5% increases profits between 25% and 85% iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

  13. Ivan Surjanovic, iPower Lab 7 Recession-Proof Marketing Strategies 7. MANAGE BY THE GOLDEN RULE "Treat others as you would like to be treated“ Using hi-touch principles in the new hi-tech world iPower Lab – ph. 604-430-9877; e-mail: ivan@ipowerlab.com

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