'Guerrilla marketing' presentation slideshows

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

961 views • 56 slides

Family & Household

Income & Social Class. Individual Decision Making. Family & Household. Group Influences. Age Sub cultures. 1. 1. 1. 1. 1. 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 4. 4. 4. 4. 4. 5. 5. 5. 5. 5. Family & Household for 1.

674 views • 52 slides

MARKETING

MARKETING. Keynotes Marketing today is about creating brands that represent aspirations and a desirable image of life that people want to identify with. We are talking about seducing , persuading , tempting or even manipulating people into buying things.

729 views • 41 slides

Guerrilla Marketing on the Internet

Guerrilla Marketing on the Internet. By Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough Reviewed by Matt Nielsen. Jay Conrad Levinson. Author of the 1984 book Guerrilla Marketing Has written 30 Guerrilla Marketing books and 24 other business books

550 views • 34 slides

What is Gorilla Marketing?

For Sale. Guerrilla. What is Gorilla Marketing?. Session Objective. To give you an overview of Guerrilla Marketing To ask you to examine your marketing behaviours To get you to think outside the box To challenge you to see if there is a better way of marketing your business

545 views • 34 slides

The Next Generation of Advertising

The Next Generation of Advertising.

347 views • 28 slides

Marketing

540 views • 23 slides

Group Influence and Opinion Leadership

Group Influence and Opinion Leadership. Dimas Dear Pratama (PSI) Syifa Eramithya (DKV). Outline. Reference Group Consumers do it in Group Word of mouth Communication Opinion Leadership. Reference Group.

423 views • 22 slides

Abhijit Tibrewal | Karthik V | Monika Bishnoi | Piyush Agarwal | Shuv Aritra | Sowmya R

Liquid Hand Wash. Section 2. Group 5 (Group M). Abhijit Tibrewal | Karthik V | Monika Bishnoi | Piyush Agarwal | Shuv Aritra | Sowmya R. 2011PGP054 | 2011PGP074 | 2011PGP079 | 2011PGP089 | 2011PGP099 | 2011PGP102. IMC Planning Process. Review of marketing plan.

379 views • 22 slides

MGT-519 STRATEGIC MARKETING

326 views • 21 slides

BIG IDEAS NEED BIG SPACES

329 views • 20 slides

Alternative Marketing

Alternative Marketing. Chapter 10. Alternative Marketing Programs. Buzz Marketing Methods of creating a buzz Consumers who like a brand Sponsored consumers Tactics may include s tealth marketing Guerrilla Marketing Focus is usually on a specific region

573 views • 17 slides

ONLINE MARKETING

307 views • 16 slides

The concept of guerrilla marketing was invented as an unconventional system of promotions .

Guerrilla Marketing. The concept of guerrilla marketing was invented as an unconventional system of promotions . The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing . The term has since entered the popular vocabulary and marketing textbooks.

263 views • 16 slides

Projectwijzer 1

Projectwijzer 1. H1. Marketing. Middenkader Engineering. Wat is marketing?. Marketing| Junior Accountmanager. Alle activiteiten van een bedrijf, die tot doel hebben de wensen en behoeften van afnemers op een korte en lange termijn te bevredigen met als doel inkomen te verwerven.

275 views • 15 slides

The Real Business of Web Design

245 views • 12 slides

Building a Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. Attention to Convenience. Is your business conveniently located near customers? Are your business hours suitable to your customers? Would customers appreciate pickup and delivery services?

164 views • 2 slides

Building a Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. A Winning Marketing Plan. Three vital resources: People - the most important ingredient in a successful marketing strategy. Information - the fuel that feeds the marketing engine; without it, the marketing engine sputters and stops.

224 views • 2 slides

Building a Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. Pinpointing the Target Market. First step: Identify the company's target market - the group of customers at whom the company aims its products or services.

113 views • 2 slides

Building a Guerrilla Marketing Plan

133 views • 2 slides