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Turkey : Retail & Consumer Update
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  1. Turkey: Retail & Consumer Update CCI & Cotton Incorporated’s Global Lifestyle Monitor Survey Marsha Powell Director, Turkey

  2. Consumer Economic & Spending Outlook

  3. Outlook Towards Personal Financial Situation Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  4. Apparel Shopping Habits

  5. Favorite Items to Shop For 19% 21% 57% 37% 96%

  6. Apparel Shopping Enjoyment & Frequency Nearly three-quarters of Turkish consumers love or somewhat likeshopping for clothes. The average Turkish consumer shops for clothing for themselves about once a month or more Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  7. Retail Channels Shopped for Clothing Gap, LC Waikiki, Koton Boyner, YKM, Mudo Carrefour, Real Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  8. Retail Channels Where Bought the MOST Clothes Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  9. Retail Channels Shopped for MOST Clothing Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  10. Apparel Purchase Drivers Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  11. Sources of Clothing Ideas Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  12. Apparel Shopping Habits Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  13. Apparel Shopping Habits Over Time Sacrifice Quality Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  14. Clothing Quality

  15. What Does Good Quality Mean? Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  16. Apparel Longevity Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  17. Quality Issues Prove Most Bothersome Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  18. Performance Apparel Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  19. Turkish Consumers Have a Core Set of Wardrobe Items They Wear Frequently Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  20. Opinions About Clothing Quality Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  21. Changes in Clothing Offerings at Retail Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  22. Consumers Will Pay A Premium to Keep Cotton in Their Clothing Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  23. The Consumer Wardrobe

  24. Product Allocation of Turkish Consumers’ Wardrobes On average Turks own 7.5 pieces of denim, 4.26 of which are jeans Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  25. Preferences for Denim Shows Slight Decline Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  26. Jeans Are Frequently Seen in the Turkish Workplace Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  27. Online Shopping Habits

  28. Shopping Online for Products Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  29. How Turkish Consumers Start Shopping for Clothes Online Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  30. Cotton: The Natural Choice

  31. Turkish Consumers Prefer Cotton 67% say cotton and cotton blends are the fibers best suited for today’s fashions. Nearly 8 out of 10 (78%) prefer the clothing they wear the most to be made of cotton and cotton blends. Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  32. Frequency of Looking At Fiber Content Labels 8 out of 10Turkish consumers (80%) look at fiber content labels at least some of the time before purchasing a garment. Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  33. Effort Put Into Finding Environmentally-Friendly Apparel 74% use the fiber content label or hang-tag to assess environmental friendliness 63% of Turkish consumers put effort into finding environmentally-friendly apparel Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  34. Placing Blame for Non-Environmentally-Friendly Apparel Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  35. Are the following fibers safe for the environment? Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  36. “Natural” is Most Likely to Influence Purchase Decision Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  37. Percent Who Prefer the Following Be Made of Cotton & Cotton Blends Jeans 93% Underwear 87% T-Shirts 70% Sleepwear 63% Casual Slacks 43% Bras 38% Dress Shirts 25% Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  38. Feelings Towards Cotton 91% 76% 87% 73% 81% 70% 80% 70% 79% Source: CCI & Cotton Incorporated’s 2014 Global Lifestyle Monitor Survey

  39. Thank you!www.cottonusa.orgwww.cottonusaturkey.comwww.cottoninc.com