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Chapter 12 Business Presentations. Presented by: Adam Nilsson. Getting ready for an Oral Presentation. Five different areas: Preparation Organization Audience rapport Visual aids Delivery. Focusing on the right things. Focus on: What you want to accomplish Giving advice Sell a product

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Chapter 12 business presentations

Chapter 12Business Presentations

Presented by: Adam Nilsson

Getting ready for an oral presentation

Getting ready for an Oral Presentation

Five different areas:



Audience rapport

Visual aids


Focusing on the right things

Focusing on the right things

Focus on:

What you want to accomplish

Giving advice

Sell a product



Understanding your audience
Understanding your audience

How will this topic appeal to this audience?

How can I relate this to my audience?

How do I gain credibility?

What would be most effective?

What do I have to do so my audience remembers my main points?

How to make a powerful impact

How to make a powerful impact

Good organization and conscious repetition

Tell them what you are going to say, say it and tell them what you said.

Capture your audience attention from the beginning

Identify yourself

Get the audience involved

How to capture the audience attention

How to capture the audience attention








Dress properly

Organizing the body for a 20 minute presentation

Organizing the Body(for a 20 minute presentation)







Best/Worst Case

Summarizing in the conclusion

Summarizing in the Conclusion

Summarize the main themes of the presentation

Leave the audience with a memorable ‘take away’

Include a statement that allows you to leave the podium gracefully

Don’t introduce any new material

Building a rapport

Building a Rapport



Personal anecdotes

Personalized statistics

Worst and best case scenarios

Verbal and nonverbal signposts
Verbal and Nonverbal Signposts


  • Previewing

  • Summarizing

  • Switching directions

Non verbal

  • Appearance

  • Movement

  • Vary your facial expression

Visual aids

Visual Aids

Used to: Clarify points, improve comprehension and aid retention.

Different types of visual aids:

Multimedia slides

Overhead Transparencies


Preparing a powerpoint presentation

Preparing a PowerPoint Presentation

Analyzing the situation and purpose

Anticipating your audience

Adapting text and color selections

Organizing your slides

Composing your slideshow

Using powerpoint effectively with your audience

Using PowerPoint effectively with your audience

Most important: Practice and prepare your presentation.

Keep your audience engaged:

Use a remote control

Maintain a connection with the audience

Have the right slide on display

Give the audience time to read the slide

Polish your delivery following up

Polish your delivery & Following up

Delivery method – Make notes, memorize your most important points.

Combating stage fight – It’s natural to be nervous but don’t tell everyone that you are.

Before your presentation:



Time yourself

Dress properly

Practice stress reduction

During your presentation

During your presentation

Begin with a pause

Present your first sentence from memory

Maintain Eye-contact

Skip the apologies

Show enthusiasm

Put the brakes on

Move naturally

Use visual aids

Summarize your main points

After your presentation

After your presentation

Distribute handouts

Encourage questions

Repeat questions

Reinforce your main points

Keep control

End with summary and appreciation