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Business Presentations

Business Presentations. Speaking vs. Writing Types of Presentations Purpose Audiences Contents Selection Visuals and Language Transitional Language. Speaking Requires ... (I). Simpler Vocabulary “ air support ”  “ bombing ” “ energetic disassembly ”  “ explosion ”

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Business Presentations

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  1. Business Presentations • Speaking vs. Writing • Types of Presentations • Purpose • Audiences • Contents Selection • Visuals and Language • Transitional Language Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  2. Speaking Requires ... (I) • Simpler Vocabulary “air support”  “bombing” “energetic disassembly”  “explosion” “rapid oxidation”  “fire” “during the course of”  “during” “small number of”  “few” “in the event that”  “if” Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  3. Speaking Requires ... (II) • Shorter Sentences In the majority of instances, component failure was caused by cigarette smoke. Cigarette smoke has frequently caused component failure. Frequently, cigarette smoke caused component failure Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  4. Speaking Requires … (III) • Explicit Transitions First …, Second …, then … Now let’s move to … As I said earlier … I’d like to begin by … Let’s remind ourselves of the … I’d like to finish by … Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  5. Speaking Requires… (IV) • Repetition for Emphasis & Summarising See your good times come to color in minutes: pictures protected by an elegant finish, pictures you can take with an instant flash, pictures that can be made into beautiful enlargements. Murtz Rent-a-car is first in reliability, first in service, and last in customer complaints. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  6. Speaking Requires… (V) • Visual Aids -Graphs & Tables -3D Objects -Computer Projections -Videos Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  7. Delivery of Presentation • You check some notes • You memorise it completely • You read a text as you present Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  8. To Entertain  To Persuade  To Inform  What do they need to know How much do they need to know What will be the consequences Purpose of Presentation Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  9. Presentation Audiences • Why are they here? • What interests do they have in the talk? • How much do they know about the presentation’s topic? • How many are coming? • Is this the only presentation? Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  10. Who are the Audiences? • Academic vs. Non-academic • Managers vs. Subordinates • Experts vs. Non-experts • Native Speakers vs. Non-native • International and Mixed Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  11. Needs Wants  Desires Economic Security Social and Professional Approval Protection Aesthetic satisfaction Presenting to Persuade Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  12. Appeals  Emotional Rational Direct Indirect Presenting to Persuade Would you like to become a Celebrity? Are you making money? Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  13. Structure of Persuasive Presentations • Opening • Intensification of Need and Desire • Supporting with Proof • Closing Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  14. Persuasive Openings • Direct Our new Top Quality razor blades give a closer, cleaner shave than any others on the market • Indirect Do your customers ask for blades that give a closer, cleaner shave? Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  15. Need & Desire Intensified • Use either emotional or logical appeals to show how their needs are satisfied • Step ahead of the listener’s objections and incorporate answers into your presentations Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  16. Supporting Proof • Visual exhibits • Demonstrations • Testimony of users • Examples of experience • Statistics of productivity Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  17. Closing Presentations • Summarise the advantages for the audience. • Avoid negative attitudes suggesting a trial or consideration period. • Try to arrange for another meeting at a later date. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  18. Presenting to Inform • Reporting • Summarising • Giving Instructions • Communicating Processes • Describing Mechanisms • Defining Policies • Analysing a Situation Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  19. Introductory Sign-posting Starting Moving on Clarifying Visual reference Develop a point Back reference Deal with questions Giving Examples Concluding Conjunctions Adverbs Prepositions Transitional Language Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  20. Visuals and Language • Refer to the virtual campus for a detailed appendix with the expressions. • Available in the “Additional Information” folder. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

  21. Delivery • Appear as Self-Confident • Capture the Interest & Attention • Look at the Audience • Show Enthusiasm • Speak Clearly & Use intonation • Stand Naturally & Avoid Toying • Close, don’t just stop speaking Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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