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The National Association of Software and Services companies or simply NASSCOM is a consortium which is dedicated to boost India BPO and software industry.

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why nasscom is important for indian outsourcing industry
Why Nasscom Is Important For Indian Outsourcing Industry?

BPO Voice : Network For Outsourcing Professionals

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Why Nasscom Is Important For Indian Outsourcing Industry?
  • The National Association of Software and Services companies or simply NASSCOM is a consortium which is dedicated to boost India BPO and software industry. It serves as an interface between foreign companies and Indian developers of product and services. NASSCOM was founded in the year 1988 and is headquartered in New Delhi, India. It is also having regional offices across the country in cities like Bangalore, Chennai, Hyderabad, Mumbai etc. The role of NASSCOM in shaping Indian Outsourcing industry has been incredible over these years and certainly a part of success should be credited to the organization’s efforts. Let’s find out how NASSCOM is an important organization for outsourcing in India.
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • Establishing Brand Image
  • NASSCOM has successfully established the brand ‘India’ in international outsourcing market. Today, India is considered as the most favored outsourcing destination ahead of countries like China, Philippines, Malaysia etc. NASSCOM participates in various events and fairs held across the world to promote Indian software and outsourcing industry. And with increase in competition in the outsourcing industry, NASSCOM will keep playing an important role for development.
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • Platform for Ventures
  • NASSCOM today has over 1200 member, out of which 250 are international companies from USA, China, UK, Japan and European Union (EU). With such a global presence, the organization provides exposure to Indian companies to explore business potentials. Even the overseas companies can look for the possibility of Strategic Alliances, Joint Ventures, Product Development, Marketing Alliances and so on. 
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • Report Generation
  • The annual reports by NASSCOM are considered to be highly reliable for information on Indian software and BPO industry. The rankings and other useful information is useful for many overseas clients. Moreover, the relevant statistics and market information is regularly sent to the members so they can stay updated with Indian market and see what companies are doing well.
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • Policy Reforms
  • NASSCOM works towards reforming different policies to support trade through India. Not only in the country but NASSCOM is a powerful voice on the global platform which has leas to many changes in policies including access to capital funds, foreign currency transactions and others. There is still a long way to go to ease other international policies including the Visa stand of many countries against India so NASSCOM will keep playing a role here.
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • NASSCOM and Indian Outsourcing Industry Future
  • Many studies on the outsourcing industry suggest that India is slowly losing the edge over others due to various factors. Many western companies prefer China and Philippines over India. Therefore, NASSCOM will really have to pull up the socks in order to prepare for the competition. India surely has the cost and labor availability advantage over other countries but quality has to be worked upon. NASSCOM has already initiated in this direction by encouraging members to deliver quality solutions, products and services.
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Why Nasscom Is Important For Indian Outsourcing Industry?
  • Moreover, with only 38 members in 1988, the organization has surely made its presence felt in the international market and with its plans to further boost the business in India, NASSCOM will be a really important part of outsourcing industry.
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