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CGU’s Communication 2011

In 2011, Noelia Martínez Cagiao, Communication Officer at CGU, focused on strengthening both internal and external communication strategies. Internal initiatives included newsletters, social networks, and announcements to keep members engaged. The quarterly newsletters highlighted CGU news, member updates, and collaboration opportunities while promoting discounts and events. External communication efforts targeted media presence and partnerships with local entities. The continuous update and dissemination of information through various channels ensured that all members were well-informed and connected.

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CGU’s Communication 2011

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  1. CGU’s Communication 2011 Noelia Martínez Cagiao Communication Officer noelia.martinez.cagiao@usc.es

  2. Activities developed 2011 Internal communication » member-member » members-Secretariat External communication » CGU-media » CGU-general public

  3. a) Internal communication newsletters social networks announcements website contents CGU at member’s websites calendar annual report

  4. Newsletters Every 3 months Available on our website http://www.gcompostela.org/index.php?option=com_content&view=article&id=300&Itemid=284

  5. Newsletters CGU’s highlights CGU - other news Members’ news Other networks events/discounts Collaborators’ offers Local entities’ news Looking for partners

  6. Newsletters CGU’s highlights CGU - other news Members’ news Other networks events/discounts Collaborators’ offers FGE’s news Looking for partners

  7. Recommended format for news Language………………………… English Extension………………………… 20 lines Pictures………………………….. welcomed Topics……………………………. IHE Priority…………………………….discounts

  8. Social networks • Linkedin http://www.linkedin.com/pub/compostela-group-of-universities/27/600/343 • Facebook http://www.facebook.com/#!/group.php?gid=149261735110825 • Twitter http://twitter.com/#!/compostelagroup

  9. Announcements CGU’s Most important/urgent 2012 – target groups

  10. CGU at member universities’ websites 45% nothing 20% wrong link

  11. The Compostela shell logo = modern indicators of the way.  Promotion both for your institution and for the CGU. CGU at member universities’ websites

  12. Proposed logos

  13. Current website Open for participation: News (criteria Newsletter) Forum Calendar  new website

  14. Calendar Place your events in the CGU’s calendar

  15. b) External communication PR presence on the Net brochure of the group STELLA promotional video new website

  16. Press Releases Dissemination of the main events Media Regional, national and international institutions Casas of Galicia NGOs, Foundations… Through social networks Much more

  17. Presence on the Net

  18. New Brochure of the Group For the Secretariat and Ex.Com For your institution.

  19. STELLA promotional videos What is STELLA? Is it worth participating?

  20. New website

  21. 2012

  22. …thank you! 

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