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Genre Analysis and Business Communication. Business Communication. Business communication adheres to certain standards. How well you conform to those standards will determine how successful your communication will be. Genres.

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business communication
Business Communication

Business communication adheres to certain standards. How well you conform to those standards will determine how successful your communication will be.

genres
Genres

Each type of Business communication has its own special set of standards, or conventions. Each special set of conventions constitutes a genre.

business genres
Business Genres

Voice

  • job interview

Telephone

  • sales call

Writing

  • memo
business writing genres
Business Writing Genres
  • Memos
  • Complaint letters
  • Adjustment letters
  • Cover letters
  • Recommendation letters
  • Resignation Letters
  • Reports
  • Proposals
successful communication
Successful Communication

Message

  • Identify the message you want to send
  • Determine desired feedback

Example

  • apply for job
  • interview
successful communication7
Successful Communication

Receiver

  • Consider the receiver

Example A

  • HR manager in large corporation

Example B

  • friend’s father in family-run business
successful communication8
Successful Communication

Medium

  • Choose the most appropriate medium

Example A

  • letter

Example B

  • telephone call
genre analysis
Genre Analysis

Medium

  • Determine if medium has accepted genres.

Example A

  • cover letter and résumé

Example B

  • no accepted genre
genre analysis10
Genre Analysis
  • Find model(s) of the genre.
  • Read the model(s) thoroughly.
  • Determine the content.
  • Determine the organization (structure).
  • Determine the style.
  • Determine the register (type of language).
  • Determine the effect on the reader.
content
Content
  • What is the message conveyed?
  • What information or ideas are included?
content general
Content: General
  • Why candidate should be hired
content specific16
Content: Specific
  • Information about the position
    • what, where , when
  • Information about educational qualifications
    • what, where, when
  • Information about previous employment
    • what, where, when
  • Suitability for the job
    • personality and familiarity with products/service
  • Goodwill Closing
    • what should happen in the future
organization
Organization
  • Layout (format)
  • Paragraphing (formula)
organization18
Organization

Layout (format)

  • visual look
  • information included
  • placement of information
    • top/bottom
    • before/after
    • left/right/centre
    • justification
organization26
Organization

Sample Layout

  • letterhead
  • date
  • inside address
  • salutation
  • body
  • complimentary closing
  • signature group
organization27
Organization

Paragraphing (formula)

  • number of paragraphs
  • info in each paragraph
  • determine if there is a formula with multiple models
organization32
Organization

Sample organization

  • position applying for
  • education and experience
  • why suited
  • goodwill closing
style
Style
  • Formal
  • Neutral
  • Informal
style35
Style

Sample style

  • formal
register
Register
  • Vocabulary
  • Grammar
register37
Register
  • vocabulary specific to field
register39
Register

Vocabulary specific to field

  • sales representative
  • language teaching materials
  • sales assistant
register40
Register
  • vocabulary specific to field
  • vocabulary specific to genre
register42
Register

Vocabulary specific to genre

  • apply
  • position
  • enclosed
  • CV/résumé
  • employed
  • experience
register43
Register
  • vocabulary specific to field
  • vocabulary specific to genre
  • set expressions
register45
Register

Set expressions

  • I am writing to apply for the position of...
  • ...which was advertised in...
  • As you can see from my enclosed...
  • I obtained a degree in...
  • I am interested in working...
  • Please do not hesitate to contact me...
  • I look forward to hearing from you.
register46
Register

Grammatical forms

  • verb tenses
register48
Register

Grammatical forms

  • verb tenses
    • past tense (2)
register50
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
register52
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
    • present tense (7)
register54
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
    • present tense (7)
    • present perfect (5)
register55
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
    • present tense (7)
    • present perfect (5)
  • verb form
    • active
register57
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
    • present tense (7)
    • present perfect (5)
  • verb form
    • active (14)
    • passive
register59
Register

Grammatical forms

  • verb tenses
    • past tense (2)
    • present continuous (1)
    • present tense (7)
    • present perfect (5)
  • verb form
    • active (14)
    • passive (2)
register60
Register

Grammatical forms

  • verb tenses
  • verb form
  • pronouns
register62
Register

Grammatical forms

  • verb tenses
  • verb form
  • pronouns
    • I (9)
    • You (3)
register63
Register

Grammatical forms

  • verb tenses
  • verb form
  • Pronouns

Sentence Length

  • short
  • long
register65
Register

Grammatical forms

  • verb tenses
  • verb form
  • Pronouns

Sentence Length

Parallel Structure

  • horizontal
  • vertical
register67
Register

Grammatical forms

  • verb tenses
  • verb form
  • Pronouns

Sentence Length

Parallel Structure

  • horizontal (5)
  • vertical (0)
effect on reader
Effect on Reader
  • impressed with qualifications
  • impressed with suitability
effect on reader69
Effect on Reader
  • impressed with qualifications
  • impressed with suitability
  • impressed with ability to adhere to genre