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Advertising Media Pack 2012

Advertising Media Pack 2012. Moneywise launched in 1991 and is the UK’s leading personal finance magazine. Moneywise was acquired by Interactive Investor ( www.iii.co.uk ) in October 2004.

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Advertising Media Pack 2012

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  1. Advertising Media Pack 2012

  2. Moneywise launched in 1991 and is the UK’s leadingpersonal finance magazine. • Moneywise was acquired by Interactive Investor (www.iii.co.uk)in October 2004. • An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions. • Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes. • All magazine and website editorial content (including Moneywise TV)is produced in-house.

  3. Moneywise Magazine • Britain’s best selling personal finance magazine. • Bought and read by people proactively looking to make decisions on which financial products to buy. • Monthly readership of 137,000 (source: NRS Dec 2009) • ABC circulation of 19,020 (Jan-Dec 2010) • Over 80% is mailed directly to readers. • Outsells nearest competitor by 2:1 • Subscription offers sent to 1M+ people each year.

  4. Advertising Opportunities onMoneywise Magazine • Display Advertising: • Double Page Spread • Full Page • Half Page • Quarter Page Strip • Other Options: • Supplement Feature Sponsorship • Barn door/Gatefold • Loose Inserts/Stitched Inserts/Bound Inserts • Special Positions: • Inside Front Cover • Inside Back Cover • Outside Back Cover • Front Half • Right Hand • Advertorial

  5. 740,000 Page Impressions* • 282,000 Unique Users* • 52% Male | 48% Female • Av. Age 25-45 • Av. income £37,000 a year * Source: Google Analytics March 2012

  6. Advertising Opportunities on Moneywise.co.uk • Display Advertising: • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 120x600 Skyscraper (15K) • Overlays (please enquire) • Emails: • Moneywise Newsletter • Solus Email • Sponsorship: • Moneywise TV Sponsorship • Section Sponsorship • Special Feature & Guide Sponsorship • Full page co-branded Advertorial Splash Page Examples to follow

  7. Display Advertising • Moneywise supports the following online display Ad formats: • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 120x600 Skyscraper (15K) • Overlays (please enquire) • Average campaign click-thru yield is currently 0.2% (source DART November 2010) LEADER BOARD MPU SKYSCRAPER

  8. Section Sponsorship • Section sponsorship offers exclusive, fixed positions for greater visibility and standout. A section sponsor is entitled to: All media formats on the page: • 728x90 Leaderboard • 300x250 MPU • 120x600 Sky Plus: • Up to 25 word promotional text + 120x60 image | Sponsor Message

  9. Email Advertising • Moneywise Newsletter • 5 Broadcasts per week • Sent to 120,000 opted in users • Typical open rate is 22% • Sponsor entitled to 468x60 top banner. • Solus Email • 1 Broadcast per week • Typical open rate is 25% • Advertiser entitled to main body copy (HTML + Text)

  10. One thing to do • Provides Moneywise users with a single matter to focus on for the week. • It brings together related content around that matter empowering the user to make the correct decision. • It also provides a perfect opportunity for the product provider to be front of mind when potential customers act. • Sent to the Moneywise newsletter list on Mondays. • Supplemented by way of a solus e-mail to the same list the Thursday of that same week. • The sponsor gets a 30-40 word promo box with logo.

  11. Moneywise TV Sponsorship • Moneywise TV sponsorship package includes: • All Ad positions on landing page: • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 300x60 Section Masthead • 468x30 Video Player Masthead • Intro and end-of-show credits • Sponsorship of Moneywise Newsletter sent to 100,000 • Branding on Moneywise TV promotions running in Moneywise Magazine. Testimonial: "Moneywise TV is a joy to watch. It offers excellent advice on your finances, presented in an entertaining, accessible but still highly professional manner...." Nic Cicutti, personal finance writer and broadcaster

  12. Summary • Moneywise is a strong brand with over 20 years personal financial experience. • Engaging and loyal audience who value the brand and content. • A range of advertising and sponsorship opportunities provided. • Cross platform advertising and sponsorship opportunities available.

  13. Contact Details • Sales Enquiries: • Chris Sorrell (chris.sorrell@moneywise.co.uk) • Zaid Roberts (zaid.roberts@moneywise.co.uk) • General Enquiries: • Le Fras Strydom (lefras.strydom@moneywise.co.uk) • Phone No: 020 7680 3600

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