our coverage talking to local people from all over the region 1.498m Population Women 771k Men 727k
metro radio local, engaging, trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical Metro Radio listener is aged between 25 & 35. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family. Proud of their North East roots, their home and family.
magic 1152 playing just great songs… Magic plays the biggest hits from the 60s 70s and 80s. Our award winning presenters provide great company with relaxed, informed and entertaining shows. The typical Magic 1152 listener is aged 35 – 55. They love their family and have money at their disposal.
magic 1152 playing just great songs Abba Elton John Diana Ross Queen Smokey Robinson Chic Bee Gees The Beatles The Beach Boys Michael Jackson
metro radio weekly reach (000’s) 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Dec 13
metro radio total hours by station 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Dec 13
metro radio market share by station % *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Dec 13
metro radio and magic 1152 multi week listenership Source: RAJAR, Metro Radio TSA, 6 Months PE Dec2013
when the listeners trust USthey trust YOU! • 44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth). • Metro Radio listeners are more positive and receptive to advertising on the station than competitor stations’ listeners are… 74% of Metro listeners say it is good for ads (V Capital 63%, Real 62% and Smooth 51%). • 46% of Metro listeners think Metro’s ads are relevant to people in this area, a fifth more than Capital/Real listeners and double the Smooth figure. • Half of Metro listeners rate us 8,9 or 10 out of 10 on trust. • Metro listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners. Source: IPSOS MORI 2012
Advertising Campaign solutions for every challenge full creative multimedia services… Online Outside Broadcast Idea generation Startup (dialog & tender) On Air Promotion E-Shot Creative Research Sponsorship Off Air Promotion Media Bus Bespoke Events Social Media
at the heart of our community Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2012 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them. with our charity cash for kids