Advertising Media - PowerPoint PPT Presentation

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Advertising Media
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Advertising Media

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  1. Advertising Media

  2. Advertising Media • Media – the agencies or instruments used to convey messages

  3. Advertising Media • Three general categories for advertising media: • Print Media • includes advertising in newspapers, magazines, direct mail, signs, and billboards • Broadcast Media • Advertising via radio or television • Specialty Media • Inexpensive, useful items featuring an advertisers name or logo

  4. Other forms of Advertising Media • Transit Advertising – can be found on public transportation such as buses, taxies, or trains • Online Advertising – a form of advertising that uses either e-mail or the World Wide Web; includes banners and pop-up ads

  5. Advantages/Disadvantages of Advertising Media

  6. Advantages/Disadvantages of Advertising Media