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Advertising Media Pack 2012

Advertising Media Pack 2012. Moneywise launched in 1991 and is the UK’s leading personal finance magazine. Moneywise was acquired by Interactive Investor ( www.iii.co.uk ) in October 2004.

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Advertising Media Pack 2012

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  1. Advertising Media Pack 2012

  2. Moneywise launched in 1991 and is the UK’s leadingpersonal finance magazine. • Moneywise was acquired by Interactive Investor (www.iii.co.uk)in October 2004. • An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions. • Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes. • All magazine and website editorial content (including Moneywise TV)is produced in-house.

  3. 740,000 Page Impressions* • 282,000 Unique Users* • 52% Male | 48% Female • Av. Age 25-45 • Av. income £37,000 a year * Source: Google Analytics March 2012

  4. Advertising Opportunities on Moneywise.co.uk • Display Advertising: • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 120x600 Skyscraper (15K) • Overlays (please enquire) • Emails: • Moneywise Newsletter • Solus Email • Sponsorship: • Moneywise TV Sponsorship • Section Sponsorship • Special Feature & Guide Sponsorship • Full page co-branded Advertorial Splash Page Examples to follow

  5. Display Advertising • Moneywise supports the following Ad formats: • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 120x600 Skyscraper (15K) • Overlays (please enquire) • Average campaign click-thru yield is currently 0.2% (source DART Feb 12) LEADER BOARD MPU SKYSCRAPER

  6. Category Sponsorship • Category sponsorship offers exclusive, fixed positions for greater visibility and engagement with users. A sponsor is entitled to: All media formats within a section: • 728x90 Leaderboard • 300x250 MPU • 120x600 Sky In Addition to this: • Moneywise is able to target related product services, details pages, guides and video content   • Background Reskin is available

  7. Email Advertising • Moneywise Newsletter • 4 Broadcasts per week • Sent to 120,000 opted in users • Typical open rate is 22% • Sponsor entitled to 468x60 top banner + 30 words of promo text. • Solus Email • 1 Broadcast per week • Typical open rate is 25% • Average CTR 1.48% • Advertiser entitled to main body copy (HTML + Text)

  8. Targeted Email Package • Newsletter “One Thing To Do” • Provides Moneywise users with a single matter to focus on for the week. • It brings together related content around that matter empowering the user to make the correct decision. • It also provides a perfect opportunity for the product provider to be front of mind when potential customers act. • Sent to the Moneywise newsletter list on Mondays. • Solus Email • Sent to the same list the Thursday of that same week. • The sponsor gets a 30-40 word promo box with logo.

  9. Moneywise TV Sponsorship Bespoke Video Sponsor: • All Ad positions on landing page: • 728x90 Leader Board • 300x250 MPU • 120x600 Sky • Branding on Intro of show credits • Sponsorship of Moneywise Newsletter, promoting the video Pre-roll Ads • Run across Moneywise video content for the month (circa 40,000 views) • Exclusively run creative formats within TV channel

  10. Moneywise Magazine • Britain’s best selling personal finance magazine. • Bought and read by people proactively looking to make decisions on which financial products to buy. • Monthly readership of 137,000 (source: NRS Dec 2009) • ABC circulation of 19,020 (Jan-Dec 2010) • Over 80% is mailed directly to readers. • Outsells nearest competitor by 2:1 • Subscription offers sent to 1M+ people each year.

  11. Advertising Opportunities onMoneywise Magazine • Display Advertising: • Double Page Spread • Full Page • Half Page • Quarter Page Strip • Other Options: • Supplement Feature Sponsorship • Barn door/Gatefold • Loose Inserts/Stitched Inserts/Bound Inserts • Special Positions: • Inside Front Cover • Inside Back Cover • Outside Back Cover • Front Half • Right Hand • Advertorial

  12. Summary • Moneywise is a strong brand with over 20 years personal financial experience. • Engaging and loyal audience who value the brand and content. • A range of advertising and sponsorship opportunities provided. • Cross platform advertising and sponsorship opportunities available.

  13. Contact Details • Sales Enquiries Zaid Roberts (zaid.roberts@moneywise.co.uk) Online & Video Advertising Direct Tel. 020 7680 3632 Chris Sorrell (chris.sorrell@moneywise.co.uk) Magazine Advertising Direct Tel. 020 7680 3623 • General Enquiries Le Fras Strydom (lefras.strydom@moneywise.co.uk) Direct Tel. 020 7680 3639

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