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Marketing to Tomorrow’s College Student

Reach out to high schools and communities with engaging strategies like school visits, brochures, pens, and radio ads. Focus on WKU campus events for wider outreach and promote the program website.

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Marketing to Tomorrow’s College Student

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  1. Marketing to Tomorrow’s College Student Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky

  2. Marketing: the process or technique of promoting, selling, and distributing a product or service. (Merriam-Webster)

  3. To the High School • School/class visits • Informational program brochures • Pens • Student ID cards • Shirts for counselors, teachers • Posters

  4. To the High School

  5. To the Community • Newspaper ads • Radio spots • Local business journal • Program’s website

  6. To the Community

  7. To the WKU Campus Community Focus on WKU: Admissions event

  8. To the WKU Campus Community Tailgate

  9. To the WKU Campus Community Tailgate

  10. To the Next Level

  11. Dewayne Neeley Dual Credit Program Specialist Western Kentucky University dewayne.neeley@wku.edu 270-745-2386 www.wku.edu/dualcredit

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