Informative and Positive Messages

2. To learn how to Write effective subject lines. Organize informative and positive messages. Continue to develop strong reader benefits. Informative and Positive Messages

3. To learn how to Write goodwill endings. Write common kinds of informative and positive messages. Continue to analyze business communication situations. Informative and Positive Messages

4. Start by answering these questions: What’s the best subject line for an informative or positive message? How should I organize informative and positive messages? When should I use reader benefits in informative and positive messages? Informative and Positive Messages

5. Start by answering these questions: What kinds of informative and positive messages am I likely to write? How can PAIBOC help me write informative and positive messages? Informative and Positive Messages

6. Purposes of Informative and Positive Messages • Primary Purposes • To give information or good news. • To have the reader read, understand, and view information positively. • To deemphasize negative elements.

7. Purposes of Informative and Positive Messages • Secondary Purposes • To build a good image of the writer. • To build a good image of the writer’s organization. • To cement a good relationship between the writer and reader. • To reduce or eliminate future correspondence on the same subject.

8. Transmittals Confirmations Summaries Adjustments Thank-You Notes Types of Informative and Positive Messages

9. Subject Lines for Informative and Positive Messages • Make subject lines specific. • Subject: Interview Questions for Job Candidate Toni James. • Make subject lines concise. • Subject: Let’s Hire Toni James. • Make subject lines appropriate for the pattern of organization. • In general, provide the same information that you would in the first paragraph.

10. Follow this pattern: Give any good news and summarize the main points. Give details, clarification, background. Present any negative elements—as positively as possible. Explain any reader benefits. Use a goodwill ending: positive, personal, and forward-looking. Informative and Positive Messages

11. Use Reader Benefits • When you’re presenting policies. • When you want to shape readers’ attitudes. • When stressing benefits presents readers’ motives positively. • When some of the benefits may not be obvious to readers.

12. PAIBOC PWhat are yourpurposesin writing? AWho is (are) youraudiences? IWhat informationmust your message include?

13. PAIBOC continued BWhat reasons or readerbenefitscan you use to support your position? OWhatobjectionscan you expect your reader(s) to have? CHow will thecontextaffect reader response?