Exploring Data Mining: Techniques, Trends, and Applications in Knowledge Discovery
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This document delves into the essential methodologies and applications of Data Mining (DM), highlighting its significance in Knowledge Discovery in Databases (KDD). It examines various techniques such as classification, regression, clustering, and association, alongside their implications in online transactional processing (OLTP) and data warehousing. Readers will discover the pivotal roles of trend analysis, pattern recognition, and relationship mining in extracting actionable insights from large datasets. With practical examples and advanced methods, this piece offers a comprehensive guide to modern Data Mining practices.
Exploring Data Mining: Techniques, Trends, and Applications in Knowledge Discovery
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Presentation Transcript
2. ??Data Mining? ????????????,?:
??(Trend)
??(Pattern)?
???(Relationship) ?
?KDD?????
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???
3. ????
4. ??????????????????
????????????????
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(On Line Transactional Processing, OLTP)
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5. Data Mining???????:
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??Data Mining????
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6. ????(Data Warehouse)
???????????????
KDD(Knowledge Discovery in Database)
??????????????
????(Data Mining)
??KDD???????
8. ??(Classification)
??(Estimation)
??(Prediction)
????(Affinity Grouping)
????(Clustering)
9. ?????????????????,?
???(class)?
??:
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???(decision tree)
??????(memory-based reasoning)
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10. ????????????????,?
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11. ??????????????????
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12. ??????????????????
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(cross-selling)???????????
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13. ?????????????????
(clusters)?
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(segmentation)
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k-means? agglomeration? ????
14. ???????
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NBA??,???
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15. Data Miming????????????
??????????(Model),???
????????????(Patterns)
????(Relations)?
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16. Classification
Regression
Time Series
Clustering
Association
Sequence Data Mining????
17. Classification?????????????,????????:
Logistic Regression
Discriminant Analysis
Neural Nets
Decision Tree Classification
19. Regression??????????
???????????????
21. Clustering????????,?
????????????????,
????????????????
?????
23. Sequence Discovery?
Association?????,???
??Sequence Discovery???
?Item???????? ?
24. ??????????
????????
????????
???????????
???????
????????
???????????
???????
25. MLC++ (pd) MOBAL (pd)
MOBAL (pd) Emerald (rp)
Kepler (rp) Clementine (cp)
DataMind DataCruncher (cp)
Darwin (cp)
Intelligent Miner (cp)
27. ?????????????,????????
????
??????????????????????,
????????????,??????(Data
Warehousing)????????????,?
????????????(Masscustomization)
,?????????????,???????
?????