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??????(subject-oriented)????(integrated)????(time invariant)????(nonvolatile)?????,???????,?????????????,??????????(Design Support System)?????,??????????????. ???? . . ???. ????????????????????????????????????????????????????????(On Line Transactional Processing, OLTP)????????????????,?
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2. ??Data Mining? ????????????,?:
??(Trend)
??(Pattern)?
???(Relationship) ?
?KDD?????
?????????????????
???
3. ????
4. ??????????????????
????????????????
????????????????
??????
(On Line Transactional Processing, OLTP)
????????????????,?
??????????????????
??????,??????????
?,?????????
?????????
5. Data Mining???????:
???????????,????????????
??Data Mining????
????????????????????????
??????,Data Mining???????????
??????????,Data Mining??????
??????,??Data Mining????????
?????????????????
6. ????(Data Warehouse)
???????????????
KDD(Knowledge Discovery in Database)
??????????????
????(Data Mining)
??KDD???????
8. ??(Classification)
??(Estimation)
??(Prediction)
????(Affinity Grouping)
????(Clustering)
9. ?????????????????,?
???(class)?
??:
???????????,???
??????? ???????
???????
??????
???(decision tree)
??????(memory-based reasoning)
??
??
10. ????????????????,?
???????????
?????????????????????????????
?????????????
???? ????
????????
11. ??????????????????
?????
??????????????????
??????????????:
???? ??????
???????? ??
12. ??????????????????
??
????????????(??????
??),???????????????
??,?????????????
(cross-selling)???????????
?????
????
13. ?????????????????
(clusters)?
????????????????
(segmentation)
??,?????????????,??
?????????
???????
k-means? agglomeration? ????
14. ???????
??????
??????
????????
???????
??????
????????
??????
????????
????
NBA??,???
?????
?????????
?????? Data Mining??
15. Data Miming????????????
??????????(Model),???
????????????(Patterns)
????(Relations)?
?????????:
??????????????????
???????
?????????????? Data Mining??
16. Classification
Regression
Time Series
Clustering
Association
Sequence Data Mining????
17. Classification?????????????,????????:
Logistic Regression
Discriminant Analysis
Neural Nets
Decision Tree Classification
19. Regression??????????
???????????????
21. Clustering????????,?
????????????????,
????????????????
?????
23. Sequence Discovery?
Association?????,???
??Sequence Discovery???
?Item???????? ?
24. ??????????
????????
????????
???????????
???????
????????
???????????
???????
25. MLC++ (pd) MOBAL (pd)
MOBAL (pd) Emerald (rp)
Kepler (rp) Clementine (cp)
DataMind DataCruncher (cp)
Darwin (cp)
Intelligent Miner (cp)
27. ?????????????,????????
????
??????????????????????,
????????????,??????(Data
Warehousing)????????????,?
????????????(Masscustomization)
,?????????????,???????
?????