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Figure 13.1 Five key components of a strategy. Figure 13.2 Competing on outcome and/or experience. Figure 13.3 PUV criteria for two supermarket chains Adapted from Bowman (1998). 6. Figure 13.4 Perceived user value and price Adapted from Bowman (1998). 6.

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Figure 13 1 five key components of a strategy

Figure 13.1Five key components of a strategy


Figure 13 1 five key components of a strategy

Figure 13.2Competing on outcome and/or experience


Figure 13 1 five key components of a strategy

Figure 13.3PUV criteria for two supermarket chainsAdapted from Bowman (1998).6


Figure 13 1 five key components of a strategy

Figure 13.4Perceived user value and priceAdapted from Bowman (1998).6


Figure 13 1 five key components of a strategy

Figure 13.5 Importance–performance matrixAdapted from Slack et al. (2007).8 Reprinted by permission of Pearson Education Limited.


Figure 13 1 five key components of a strategy

Figure 13.6 Strategy drivers


Figure 13 1 five key components of a strategy

Figure 13.7 Visionary leadership