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Innovators Forum Editorial Update

Check out the latest editorial update from Jess Wells, Editorial Director, featuring key metrics such as visits, page views, blog posts, and engagement levels. Discover top content trends and effective drive-to tactics for increased engagement.

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Innovators Forum Editorial Update

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  1. Innovators Forum Editorial Update Jess Wells, Editorial Director As of May 25, 2010

  2. Lifetime Metrics • 10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed). • Goal was 10,000 by July 31, 2010 • 13,061 Page Views; 10,727 unique views of content • 132 blog posts • 95 comments • 5,016 downloads of podcasts (Innovators Small Business Insights)

  3. Top Content viaIF • In our third week of “the turn” in direction, current blog topics pulling well in their first week • No apples-to-apples but 572 visitors since “the turn” vs. 808 in previous 3 weeks so traffic is down, but… • “4 Reasons” article picked up by MyVenturePad = 379 views on the site • Blogs via associations pull best: “How to Move Inventory” got 1,173 views • Second best is the big name: Blaisingame got 889 views; Michael Gerber, 726 • Caveat is that the older ones reap the benefit of a cumulative effect but… • Customer stories only 300+ during the same time period. Flip Mino post pulled 396 but is older than “Encouraging Risk Taking in Employees” with 601. • “How to” focus of blogs generates Google traffic = #1 driver. It’s the way people find us. • Short form blog posts cannot be propagated. Need to be >250 words, no video, “how to” in focus. • Short form blogs can still be bookmarked

  4. Top Drive-to tactics # of Visits

  5. Top Drive-to tactics Pages/Visit

  6. Top Drive-to tactics Bounce Rate

  7. Podcasts • April: 598 downloads • May: 557 downloads • Lifetime: 5,016 downloads • 22 episodes • Potential here (curation from other depts; other TechTutors etc)

  8. Engagement • Entrepreneur.com • StartUp.biz • SBTV.com • MyVenturePad.com • BizSugar.com (via RSS) • Investigating others with tech focus • SmallBizTechnology.com • SmallBizComputing.com • IT Toolbox.com

  9. Engagement

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