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Burger King - PowerPoint PPT Presentation


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Burger King. The Whopper Says. BK Target Audience. Kids General Public Budget. Ads: Kids. Kids Cartoon characters Kids Meals w/ toy Bright colors Fast service. Evidence. Cartoon character and toys. Ads: General Public. General Public Colors associated with fresh foods

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Burger King


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    Presentation Transcript
    1. Burger King The Whopper Says...

    2. BK Target Audience • Kids • General Public • Budget

    3. Ads: Kids • Kids • Cartoon characters • Kids Meals w/ toy • Bright colors • Fast service

    4. Evidence • Cartoon character and toys

    5. Ads: General Public • General Public • Colors associated with fresh foods • Not too flashy • Funny • Fast Service

    6. Evidence • Cartoon character and toys

    7. Ads: Budget • Budget • Price displayed in bright, happy colors • Price is an added bonus considering the quality of the food

    8. Evidence • Cartoon character and toys

    9. Compared with Others • Similarities • Advertises budget prices • Advertises with humor • Advertises with bright, catchy colors • Like KFC, logo has patriotic colors • Differences • Broader audiences • Ads just for young children