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Burger King Chanelle Johnson Mone’t Olivis Natalie Sell Brian Turner History of Burger King James McLamore and David Edgerton -- entrepreneurs that created the restaurant In 1954 the first Burger King was open to the public in Miami, Florida

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burger king

Burger King

Chanelle Johnson

Mone’t Olivis

Natalie Sell

Brian Turner

history of burger king
History of Burger King
  • James McLamore and David Edgerton -- entrepreneurs that created the restaurant
  • In 1954 the first Burger King was open to the public in Miami, Florida
  • First fast food business to offer people the option of dining in the restaurant or going to the drive thru
have it your way
“Have it your way”
  • Crispin Porter and Bogusky (CBP) (advertising agency)
  • Promotion of Burger King’s TenderCrispChicken, CPB made a website www.subservientchicken.com
  • When it was first created, only 20 people (employees and their families) knew about the website
  • Amazingly, within the first 10 days of the website’s creation there were 20 million people that had visited the site
extra info
Extra Info
  • Burger King rates as the second largest hamburger fast food restaurant in the world
  • Competition is McDonalds(1) and Wendys(3)
  • Sixty-five international countries and U.S. territories have Burger King
  • Puerto Rico was the first international state to have the restaurant
target market
Target Market
  • Low and middle class people
  • Crown shaped chicken nuggets for children
  • Target families that are busy and on the go
    • dining in or the drive thru
  • Fast food restaurants are keeping up with society’s fast pace
perceptual map

Menu

Subway

Sheetz

Dieters

Burger King

Busy People

Wendy’s

Location

Sonic

Taco Bell

McDonald’s

Low-Income Families

Arby’s

Perceptual Map
the menu
The Menu
  • Broiled burgers because most fast food fry their hamburgers
  • Vegetarian burgers
  • Salads
  • Across The Country
  • Breakfast Burrito that is served in the south-west
  • Mustard Whopper in Texas
place
Place
  • International company
  • Burger King has restaurant locations from the United States to China
  • Hungry Jack's is a franchise of Burger King
  • 300 restaurants in Australia