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Burger King

Burger King

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Burger King

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  1. Burger King Chanelle Johnson Mone’t Olivis Natalie Sell Brian Turner

  2. History of Burger King • James McLamore and David Edgerton -- entrepreneurs that created the restaurant • In 1954 the first Burger King was open to the public in Miami, Florida • First fast food business to offer people the option of dining in the restaurant or going to the drive thru

  3. “Have it your way” • Crispin Porter and Bogusky (CBP) (advertising agency) • Promotion of Burger King’s TenderCrispChicken, CPB made a website www.subservientchicken.com • When it was first created, only 20 people (employees and their families) knew about the website • Amazingly, within the first 10 days of the website’s creation there were 20 million people that had visited the site

  4. Extra Info • Burger King rates as the second largest hamburger fast food restaurant in the world • Competition is McDonalds(1) and Wendys(3) • Sixty-five international countries and U.S. territories have Burger King • Puerto Rico was the first international state to have the restaurant

  5. Target Market • Low and middle class people • Crown shaped chicken nuggets for children • Target families that are busy and on the go • dining in or the drive thru • Fast food restaurants are keeping up with society’s fast pace

  6. Boston Consulting Group’s Growth Share Matrix

  7. Menu Subway Sheetz Dieters Burger King Busy People Wendy’s Location Sonic Taco Bell McDonald’s Low-Income Families Arby’s Perceptual Map

  8. The Menu • Broiled burgers because most fast food fry their hamburgers • Vegetarian burgers • Salads • Across The Country • Breakfast Burrito that is served in the south-west • Mustard Whopper in Texas

  9. Place • International company • Burger King has restaurant locations from the United States to China • Hungry Jack's is a franchise of Burger King • 300 restaurants in Australia