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Social & accessible tourism: Do they make business sense?

Social & accessible tourism: Do they make business sense?. Dr Lynn Minnaert University of Surrey l.minnaert@surrey.ac.uk. The potential. 80 million Europeans with disabilities - over 15% of the whole population Persons with reduced mobility: up to 40% of population

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Social & accessible tourism: Do they make business sense?

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  1. Social & accessible tourism:Do they make business sense? Dr Lynn Minnaert University of Surrey l.minnaert@surrey.ac.uk

  2. The potential • 80 million Europeans with disabilities - over 15% of the whole population • Persons with reduced mobility: up to 40% of population • By 2020 around 25% of the population will be over 65 • Loyal market – more likely to be repeat visitors • In many areas demand for accessible accommodation outstrips supply

  3. What do we mean?

  4. Perspectives

  5. More than one way!

  6. Enterprise types Type 1 Type 2 Social objectives oriented towards a particular target group Close collaborations with charity May work to break-even rates (in off-season) Mission-driven • Social problems as business opportunities • Usually aimed at easier-to-serve client groups • Profit-driven

  7. The Hytte

  8. The Grove

  9. Conclusion Social tourism Mission-driven Profit-driven Mutual influence

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