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Key Insights from Light Viewers Market Analysis

In April 2014, 90% of top 10 converting terrestrial programmes for light viewers were on C4. C4 was the highest converting terrestrial channel with minimum TVR 1.0 ratings during peak time. Additionally, 40% of top indexing digital channels for light viewers were in the Channel 4 sales portfolio. C4 Sales emerged as the top converting sales house to over-index for light viewers. Get detailed analysis and statistics from BARB/AdvantEdge and BARB/DDS in this report.

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Key Insights from Light Viewers Market Analysis

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  1. Light viewers analysis April 2014

  2. 90% of the top 10 converting terrestrial programmes for light viewers were on C4 in February Top converting programmes: terrestrial (Peak) Source: BARB/ AdvantEdge April 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,

  3. C4 was the top converting terrestrial channel in April Source: BARB/ DDS April 2014: Lightest third commercial weight of viewing/ converting against all adults

  4. 40% of the top indexing digital channels for light viewers in April were in the Channel 4 sales portfolio Source: BARB/ DDS April 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

  5. C4 Sales is the highest converting sales house to over index for light viewers in April 2014 Source: BARB/ DDS April 2014: Lightest third commercial weight of viewing/ converting against all adults

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