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June 2014 Analysis: Top Converting TV Programmes on C4

Analysis of top converting terrestrial programs in June 2014 for light viewers, with C4 leading. C4 was the top converting terrestrial channel and C4 Sales over-indexed for light viewers. Data source: BARB/AdvantEdge and BARB/DDS.

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June 2014 Analysis: Top Converting TV Programmes on C4

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  1. Light viewers analysis June 2014

  2. 6 of the top 10 converting terrestrial programmes for light viewers were on C4 in June Top converting programmes: terrestrial (Peak) Source: BARB/ AdvantEdge June 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,

  3. C4 was the top converting terrestrial channel in June Source: BARB/ DDS June 2014: Lightest third commercial weight of viewing/ converting against all adults

  4. 3 of the top 7 indexing digital channels for light viewers in June were in the Channel 4 sales portfolio Source: BARB/ DDS June 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

  5. C4 Sales is the highest converting sales house to over index for light viewers in June 2014 Source: BARB/ DDS June 2014: Lightest third commercial weight of viewing/ converting against all adults

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