Search engine optimization, security, maintenance - PowerPoint PPT Presentation

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Search engine optimization, security, maintenance

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  1. Search engine optimization, security, maintenance

  2. SEO Notes

  3. Search Engine Optimization

  4. What are search engines looking for? • Content: theme, titles, text • Performance: Are the links working? Does your site load quickly? • Authority: Does your site appear to be a valid source of information? • User Experience: navigation, visual appeal, safety, bounce rate (visitors who don’t click on anything on your site)

  5. What AREN’T search engines looking for? • Keyword Overuse (stuffing) • Purchased links vs natural link building • Poor user experience

  6. Know your business model • Clearly understand why you have a website and the purpose of the website

  7. Keep your social media consistent

  8. Domain Names • Be consistent • Keywords in Domain Name

  9. Optimize Your Site for All Viewers • Mobile, Tablet • Be careful about being too media rich

  10. Meta Data • Title tags • Meta descriptions • Make it specific to the page

  11. Maintenance

  12. Website Maintenance • Update weekly • Check for broken links • Remove outdated information • Add new product information, delete old • Company News

  13. Website Maintenance Tasks • Back up your website • Monitor outages • Check Domain registration • Test website download speed • Check Links • Google Analytics • Search Engine Results • Reputation management – what are others saying about you?

  14. Website Security

  15. Web Server and Web Site Security • You may use a web server to host your site • Be vigilant about security • Firewalls • Set up tight permissions (don’t let “everyone in the company” have access to the server) • Keep code up to date • Conduct Web Site Security Audits

  16. Warm Up: Please take a few minutes to review for the quiz on SEO, Maintenance and Security • Today: • True/False Quiz on SEO, Maintenance and Security