SEO According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”We can also describe SEO as the process of acquiring free and organic traffic to websites thereby getting high in the SERP results. Optimizing the content in order for the search engine to list it on top of the google searches for some specific keywords. Search Engine Optimization is not an easy task.There is severe hardship behind making a site to be listed at the top .
On Page SEO Techniques On Page SEO refers to those things which we can do ON the website which helps in getting higher ranks . Certain techniques are as follows : • Keyword Research • Title Optimization • Description • URL Optimization • Header Tag Optimization • Content Optimization • Image Optimization • Internal linking
Off Page SEO Techniques Off Page SEO refers to the techniques that can be done outside our website which will help in high SERP results. Certain techniques are as follows : • External Blogs • Bookmarking • Image sharing • Local listing • Business Listing • Slide sharing • PDF Submission • Video sharing • Web 2.0 • Infographics
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