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Search Engine Optimization

Search Engine Optimization

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Search Engine Optimization

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Presentation Transcript

  1. Search Engine Optimization

  2. OVERVIEW • This course is designed to offer learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the process of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics.

  3. DURATION • 15 days

  4. OBJECTIVES • Learn Basic to Advanced skills for Search Engine Optimization • Attract organic traffic to the website, boosting visibility and new customers • Understand how Search Engines Work

  5. Learn multiple research methods for effective data collection • Apply research concepts to market your website successfully • Employ Best Practices and techniques to promote search engine rankings of your website

  6. Learn how to manage your website and troubleshoot problems • SEO best practices, and tips and tricks on link building • Effectively measure the success of your website and increase your skillset with Analytics

  7. TARGET AUDIENCE Search Engine Optimization training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals: • Marketing Managers • Digital Marketing Executives

  8. Content Writers • Marketing and Sales Professionals • Management, Engineering, Business, and Communication Graduates • Entrepreneurs and Business Owners

  9. ELIGIBILITY There is no eligibility criteria for this course as such. You can take up this course if you are : • Sales and Marketing Professionals • Digital Marketers • IT Professionals

  10. Working Executives who want to switch to a career in Digital • Executives who want to enhance their marketing knowledge • Small Business Owners looking at adopting digital tools to enhance their businesses

  11. Flexible (read freelance) career seekers. Work from home professionals • Students passing onto their Final year of graduation • Graduates from any discipline