1 / 9

Party tourism

Party tourism. Lynn, Elena, Juliette. Introduction. Visiting cites and museums less interesting Different brand image Social aspect Trendy destinations. What is party tourism?.

veda-cote
Download Presentation

Party tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Party tourism Lynn, Elena, Juliette

  2. Introduction • Visiting cites and museums less interesting • Different brand image • Social aspect • Trendy destinations

  3. What is party tourism? "Travel, typically by people under 30 and especially prevalent in Northern Europe, to warm destinations in the Mediterranean for the purpose of indulgence in drinking, dancing, and other party behaviour."

  4. Who are the target markets? • 18-25 • Travel in groups • Reason for party trips: • Being someone else • Feeling like a star on the spot lines • Drinking excessively

  5. Example of party destinations Ibiza https://www.youtube.com/watch?v=bQWSeg-pHlI Drugs Criminality problems Move to the town for better jobs • Worlds best know party destination • Worlds best DJ’s

  6. Berlin • Crazy night life • The city that never sleeps • Converted space for party • Tourism office for Clubmachers

  7. Future challenges • Growing business in the tourism sector • Concerns social side of life • Cities changing landscape • Spread of party tourism

  8. Conclusion • Marketing • Big spending visitors • More traditional forms of tourism

More Related