The REF, the New Fees Environment, Tourism and Hospitality Chris Cooper Oxford Brookes University ATHE Annual Conference December 2011 Oxford
Today • A personal view… and an apology • The 9k fee environment • The REF • How do we respond?
The New Fees Environment: Will They Come? • An interesting experiment • Students as consumers or co-creators? • Employability • NSS • The KIS • Tourism and hospitality frozen out of the Russell Group
The New Fees Environment: Will They Come? • Student experience agenda is huge and in danger of dominating • Impact of private providers? • Technology versus the KIS • Tourism and hospitality?
The New Fees Environment: What if They Don’t Come? • Government policy will take out top students from those HEIs who traditionally offer tourism • UK border agency and new visa rules close off safe havens
So how do we balance the imperative for the student experience with the demands of the REF?
Faculty are the Key • Forget research? • Teaching only staff? • But accreditations, rankings and international reputation? • Compounded by the new environment of competition • … and we compete for faculty in an international market
The REF 2014 The REF is a funding game • Outputs 65% • Impact 25% • Environment 15%
Submissions • Main Panel C • Sub Panel 26 Sport and Exercise Sciences, Leisure and Tourism • Academics and users • Additional assessors • Cross referrals • Transparent and calibrated • Equality and diversity
Outputs • Journal lists • ABS list • Citation data? • Double weighting • Joint submissions • Late 2007? • Definition of 1,2, 3 and 4 • Very steep funding curve
Impact and Environment • Impact plays into our hands • Based on 2* and above • Stays with the HEI • Pilot study confirms imperative for academic to write it • Environment includes PhD students enrolled
Quality Profile • All leads to a quality profile in 1% increments • Much of panel work in 2014 will be calibration and impact assessment • Everything double assessed
So Two Major Initiatives in the Next Two Years • OBU Tactics and Strategy • 15% reduction in HEFCE/EU but same resource • Increase tariff points • More in associate colleges • TNE? • Student experience task force • Building programme and attention to VLE • REF enhancement funding - window closing • WLP
A Real Challenge for Tourism and Hospitality: Fees and the REF We have to do both - and we have to do them well