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The REF, the New Fees Environment, Tourism and Hospitality

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  1. The REF, the New Fees Environment, Tourism and Hospitality Chris Cooper Oxford Brookes University ATHE Annual Conference December 2011 Oxford

  2. Today • A personal view… and an apology • The 9k fee environment • The REF • How do we respond?

  3. The New Fees Environment: Will They Come?

  4. The New Fees Environment: Will They Come? • An interesting experiment • Students as consumers or co-creators? • Employability • NSS • The KIS • Tourism and hospitality frozen out of the Russell Group

  5. The New Fees Environment: Will They Come? • Student experience agenda is huge and in danger of dominating • Impact of private providers? • Technology versus the KIS • Tourism and hospitality?

  6. The New Fees Environment: What if They Don’t Come? • Government policy will take out top students from those HEIs who traditionally offer tourism • UK border agency and new visa rules close off safe havens

  7. So how do we balance the imperative for the student experience with the demands of the REF?

  8. Faculty are the Key • Forget research? • Teaching only staff? • But accreditations, rankings and international reputation? • Compounded by the new environment of competition • … and we compete for faculty in an international market

  9. The REF 2014

  10. The REF 2014 The REF is a funding game • Outputs 65% • Impact 25% • Environment 15%

  11. Submissions • Main Panel C • Sub Panel 26 Sport and Exercise Sciences, Leisure and Tourism • Academics and users • Additional assessors • Cross referrals • Transparent and calibrated • Equality and diversity

  12. Outputs • Journal lists • ABS list • Citation data? • Double weighting • Joint submissions • Late 2007? • Definition of 1,2, 3 and 4 • Very steep funding curve

  13. Impact and Environment • Impact plays into our hands • Based on 2* and above • Stays with the HEI • Pilot study confirms imperative for academic to write it • Environment includes PhD students enrolled

  14. Quality Profile • All leads to a quality profile in 1% increments • Much of panel work in 2014 will be calibration and impact assessment • Everything double assessed

  15. So Two Major Initiatives in the Next Two Years • OBU Tactics and Strategy • 15% reduction in HEFCE/EU but same resource • Increase tariff points • More in associate colleges • TNE? • Student experience task force • Building programme and attention to VLE • REF enhancement funding - window closing • WLP

  16. A Real Challenge for Tourism and Hospitality: Fees and the REF We have to do both - and we have to do them well